Kohl’s, one of America’s most popular department store chains, is a must-go-to and must-shop-at whenever you can, and for whatever product you have in mind. They’ve got everything from apparel (branded and uber-trendy at that), baby items, marked down food and drink, hardware, decor, you name it. You literally can name it, and as long as it’s for your and your family’s use, it’ll be there.
On March 16th took place online the Opening Conference for the FASCINATE project and the workshop “A new era for EU fashion brands - Embracing digitalization & Sustainability”, organised in the framework of the ESCP-4i - European Cluster Collaboration Platform.
To get ready for a prom, then you need to shop for a gorgeous prom dress by Jovani. But it can be hard to get the right prom dress, so you need to make sure that everything is done perfectly. This post discusses the best way to choose the perfect prom dress online.
Following the successful launch of Fashion Together in September 2020, discover a new and evolved digital experience, designed to bring the industry together, even when we remain apart. Fashion Together will provide key industry insights, as well as a first-hand look at the latest styles, trends and collections through product showcases and our all-encompassing Pure London Virtual Showroom. Tune in on 23rd February 2021 to access it all.
International Fashion Futurum Forum took place on December 11 and discussed "What is the future of independent fashion brands in post-COVID reality: cultural codes and business opportunities." The Forum was attended by 74 speakers from 24 countries.
If running and sustaining your own successful business wasn’t difficult enough, this past year has been unlike anything we’ve seen before. With pandemic restrictions stopping us from working normally, many companies and businesses across the globe have been forced to adapt and change they work in order to accommodate this new way of living.
The virtual Neonyt week will take place from 13-17 July with fashion and digital experts to discuss exciting topics related to business, lifestyle and knowledge. No registration is required to participate in “Neonyt on Air” – all panel talks, live interviews, statement videos and news will be uploaded to the fair's Instagram profile.
Are clothes something that you spend a lot of time thinking about every single day? Perhaps you would be interested in starting a personal clothing line? The dreams might be big, but if you do not take that first step, the status quo will not change. Those dreams will continue to be just dreams.
On June 10 to 11, 2020, Global Talents Digital is taking place, the world’s first hybrid international online fashion-project, which will combine real designer collections along with the digital ones. Virtual and human models will present new fashion collections. Virtual Instagram celebrities will deliver their personal digital collections. 50 participants from 20 countries will show their collections and works in an unconventional format of video presentations, some of them using AR technology and digital avatars.
Day 2 of Mercedes-Benz Fashion Week Russia has finished. For the first time ever the event took place totally online. Many brands showcased their collections as video presentations online at AIZEL.RU and on other partner sites, including Be Global Fashion Network - MIETSA, AMPLITUDA, N.LEGENDA, NASTYA NEKRASOVA, Mineral Weather, SEMILETOVA, DOKUCHAEVA, DIANA ARNO, WHO I AM, RomaUvarovDesign, ONOMA:, MADFRENZY, Olya Kosterina, T3CM, RUBAN, Novaya, and IGOR GULYAEV. Others presented their lookbooks - Ceremony, LEATHER LIKE WOOD, SERAYA, and TSUGI.
If you’re like most people right now, you’re in a period of self-isolation as countries put strict lockdowns in place. While you may not be able to shop in physical stores right now, that doesn’t mean you miss out on stocking up on new clothes for yourself or your family or staying up to date on the latest fashion trends.
More than half a million unique users watched the online shows of Mercedes-Benz Fashion Week Russia and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow. At peak times the number of simultaneous connections exceeded 50,000. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.
Russian Fashion Council has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, with support of Fashion Fund, both emerging and established designers will present their new collections.
Technology is now taking a front seat in communication between clothing brands and their suppliers, since the coronavirus (COVID-19) pandemic is putting a stop to all non-essential travel. Michelle Russell, Apparel Correspondent for GlobalData, says: “Buyers are now having to rethink how they work with manufacturers on orders and product design.”
If you just got a new pair of comfortable moto boots for walking, then you’ve surely done some research in the meantime. As you’ve probably noticed, there are so many items, styles, and types of products that you can choose from, given that this is such a versatile industry. However, it’s the magnitude of fashion as a whole that makes it such a polluting segment of our commerce.
Without holidays, life would be so boring. And as people go on with their day to day activities, there is that holiday time that they always look forward to. The good thing is that there are many holidays that make life worth living. Halloween is one of those holidays and comes as a time for wearing costumes denoting popular characters either in a movie, music, story or a cartoon show. The festival allows the kids to play pranks aimed at scaring other people. However, it is important to note that Kids Halloween Costumes are built with safety and fun in mind. Also, watching your kids play in their Halloween costumes is very exciting.
The Camden Watch Company, an independent British brand based in the heart of Camden founded by wife and husband team Anneke Short and Jerome Robert, has launched their newest design, the unisex No.27 GMT Edition. It is an homage to the rich maritime history of Greenwich and Great Britain in general. In 1880, Greenwich Mean Time become the legal standard time across the island of Great Britain and has since become the time upon which all other timezones across the globe are based.
Fashion is almost like a universal language. It is one way people can express their individuality and life philosophy. Apart from just being a form of self-expression, though, fashion is also a lucrative business niche. Those who are consummate fashionistas or passionate about creating beautiful pieces can find tons of ways to market fashion to consumers.
Buying shoes online, or any type of clothing for that matter, can get tricky. You don’t get to hold them in your hands, put them on, or get an up-close look. However, buying shoes online could give you access to a much larger selection and you’ll find shoes you’d never be able to find at a regular store.
There are countless companies promoting their deals and discounts which make their stock the least expensive on the web. Numerous online stores will issue discount and voucher codes and make them openly accessible, either through their very own zone website or through a voucher code registry. How can it work? Straightforward, suppose you're searching for a discount code - look into the retailers name in your preferred catalog, duplicate the code and glue your voucher at the checkout to get your sparing. The voucher has a twofold impact: initially, it is utilized as a method for alluring in clients who may glance around for choices on a competitor’s site. Secondly, it additionally goes about as an invitation to take action - "Snap here now to spare 25%" - and has proven to be extremely successful methods for driving deals.
Who can deny that sneakers have the best appeal compared to all other footwear? Take for instance the color, the packaging design, and the style; all make it the preferred choice for shoe lovers. But what makes this part of footwear stand out among many? Previously, sneakers have been used as a mark of culture and a reflection of context. You could tell one’s tribe by the kind of sneaker they wore. The kind of a sneaker design you wear; whether the Air Max 90, the Yeezy Boost, or the Nike vapor Max will tell what you treasure.
The Indian economy is fast growing due to the rapid growth in the retail market. This growth has been spurred by the increase in the population’s growth per capita income, changes in the demographical profile, a fast-growing middle class and a shift in consumer spending. With a fast-growing population of over 1.3 billion people, Indian economy is rapidly expanding to become one of most dynamic markets in the world today. This growth has attracted major domestic and international players who are tapping into this opportunity.
Have you dreamed of setting up your own fashion company, but balked at the costs and difficulties involved? While setting up your business is never a walk in a park, there are a number of ways you can avoid the biggest pitfalls that people often fall into, and thereby save crucial money and time. Here we take a look at 4 important ways you can boost your business model without having to spend a fortune.
Buying your diamonds online through diamore.be is one easy way of acquiring high-quality gemstones at a fair price. With its headquarters right dab smack in the middle of Antwerp, you’ll get dibs on the finest above-ground stockpiles of diamonds from established and reputable merchants in the diamond capital of the world. However, there are other important considerations when buying diamonds online apart from the price.
When it comes to buying clothes online it can be a tricky skill to master. Sourcing a well-fitting shirt in person is no easy task so doing so from the comfort of your home may seem like an even riskier idea. However, that needn’t be the case if you take a few small steps first. In fact, following these 4 rules will make finding the perfect shirt easier than ever before.
Online shopping continues an upward trend in Australia but the majority of shoppers ditch their cart at the online checkout, according to surprising new data from SAP. Research into stock availability, price comparisons and wish-list browsing keep many Aussies clicking, however 90% of all customers still prefer human contact.
Wedding planning requires a lot of patience and there are numerous details you should take care of. Nonetheless, there are two objects which are essential: the rings. Choosing the rings should be one of the first things you do.
So you are finally ready to pop the question. And you surely can’t settle for anything other than a yes! With the abundance of brands selling engagement rings, it can be a little unsettling to choose the one that conveys ‘I do.’ The best way to look for one these days might be online since you get to quickly browse through a lot more designs than you would in a physical store.
There is no denying that gaming graphics have become extremely advanced in the last few years. Almost all major games today are accompanied by gorgeous visuals that will keep you glued for hours. Absolver is one such online fighter game that can be played both on a PC and a PS4.
Kering and London College of Fashion launch the world's first open-access digital course in sustainable luxury fashion
Kering and London College of Fashion launch the world’s first Massive Open Online Course (MOOC) dedicated to sustainability and luxury fashion, with an event hosted by the British Fashion Council during London Fashion Week.
MANGO announces the international launch of its new line of male fragrances, Fragrance Department, which includes three offerings, each one inspired by a different lifestyle.The three fragrances, and their simple and modern packaging design, are aimed at the fashion-conscious, masculine, contemporary and elegant male.
Crowdfunding sites are the new online fashion. There are two models of crowdfunding - donation-based funding and investment crowdfunding.
Recently I saw that the University of Cambridge offers an online short course Business Sustainability Management. The value of certified expertise in sustainable business practices is rising every day, which is why the Cambridge Institute for Sustainability Leadership is collaborating with online education company, GetSmarter, to make this programme online, accessible to professionals around the world.
Institchu is a company that firmly believes in individuality which is why we follow a simple phrase: "Clothes are designed by you, made by us and sent to you". They make it extremely easy for you to customise everything and help you create clothing the way you want it to look. Through their simple, unique ordering process you will be able to order a full suit or shirt that will fit you perfectly. If you create and fill out a profile with your exact measurements, you will be able to order a full suit or shirt in minutes and they will have it on its way to you within 2 weeks
The KENZO x H&M lookbook features a key selection of looks from the designer collaboration and stars a diverse cast of talented, passionate and creative ambassadors, each of whom expresses their individuality and values with style.
Roco Clothing started up in 1973 as a retail outlet based primarily in Stoke-on-trent and the surrounding area. They have now taken business entirely online and pride themselves on offering the public an outstanding customer service, with knowledgeable staff and high level of experience.
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
As a company, the Savile Row company has made it their mission to provide the customers with genuine luxury clothing at affordable prices. They also aim to extend these same high standards across all aspects of business, with particular focus being placed on a truly exceptional and personal level of customer service; to them, this isn’t considered a luxury, it is the fundamental foundation on which their business has been built.
During 2015, in the United States alone, online apparel and accessory revenue was around $63.5 billion and is estimated to reach $100 billion in 2019.
Many companies often launch online stores without a physical presence in order to save expenses and to be on the market without being tied down by the geographic location. But recently we started to see the opposite trend - men's clothing retailers that used to sell only online started to open physical stores.
The boutique's digital design tool 'The Studio' (launched in Fall 2015) allows you to see the finished product before you place your order. Next one of atelier's experts takes your measurements to guarantee perfect fitting and total comfort.
Summer is the perfect time for a fresh new look and Crane Brothers have given their website and online store a clever makeover in collaboration with multi-award winning designers Sons & Co. The new site launched and takes you into the handsome world of founder Murray Crane's highly regarded label. The site is designed to enhance the user experience, offer a greater range of product and more detailed information about how the impeccable suits are tailored and the brand's made to measure services.
Black N Bianco - a high quality online clothing boutique that offers the best in formal wear and wedding wear for children. They specialize in offering a variety of different styles of suits for little boys that will help to please any person's personal tastes.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.
You know for sure that the men's suit is the best choice (especially made of wool) only if it fits perfectly. So, how can you achieve it? One of the options is to use the services of a Personal stylist.
Mercedes-Benz Fashion Week Russia hosted the presentation of the joint project with the international trade platform, AliExpress - Fashion. Made in Russia.
In the 21st century, in the era of online business, when walking along the traditional stores and shops is equal to the virtual tour of online stores, it gets more and more important to manage to present your business in the best possible way and light - with the mandatory professionalism. What do we need of to achieve this goal? - First thing you need is high quality photographs.
With immersive graphics and electric colours, Mary Katrantzou’s designs speak with a bold, clear creative vision. For Season 2 of her partnership with streetwear giant adidas Originals, the designer looks back to 80’s workout and fitness imagery combined with sportswear paraphernalia to create abstract collages of figurative motifs. adidas Originals by Mary Katrantzou will be available in to shop online at www.marykatrantzou.com from July 2015 onwards.
Modern way of life is very busy in every aspect and yes, men spend more time and money on their wardrobe nowadays, but many of them prefer to do their shopping fast and easy and why not from their home or office. But in the same time, gentlemen want to look and feel unique. So, offering custom-made clothing online is the natural decision, which combines both personalization and time saving. Here is our Top 20!
Not every man can afford to travel to London or Rome for fitting and ordering custom-made suits, but the new technologies give the opportunity to have something special on a reasonable price. For others it is not a problem to fly to the fashion capitals for a luxury piece. There are good offers for both options. Let's take a look at some of them...
The young modern gentlemen love shopping online. And many of the biggest menswear brand enable their customers to order label's newest designs online right after watching the live-streaming of the fashion show.
Chosen from the House's styles for their romantic yet spirited charm, both a famous round-toed ballerina shoe and an enduring bestseller finished off with the brand’s signature bow are now available in sizes 27 to 33.
If you want to sell your products online, Be Global Fashion Network offers a very affordable solution together with Consult Soft UK.
We offer complete website solutions for beginners to start selling on the Internet right away. Little to no experience is required in order to add your products to the e-shop platform with the help of the point-and-click back-office environment. We use a proven e-commerce technology meeting current web-development standards that is easy to use and search-engine optimized.
SITAM-AB School of Fashion Design and Applied Arts, founded in 1970 in Thessaloniki, Greece, is one of the longest running and most successful training institutions in Greece in the field of Fashion and Design.
Today we are going to tell you a little bit more about the tailoring profession.
A tailor is a person who makes, repairs, or alters clothing professionally, especially suits and men's clothing.
The first use of the word 'tailor' dates to the 13th century - 1297 according to the Oxford English Dictionary.
This autumn, David Beckham is introducing new styles and fresh trends to his David Beckham Bodywear range for H&M, again with a focus on comfort, fit and function. The collection launches globally on August 21 in all H&M stores that carry menswear, as well as online.
Fashion Design Schools Online is celebrating 10 years of offering education and career training information to individuals interested in a career in fashion or fashion design. Visitors to www.fashiondesignschoolsonline.com can learn about classes, schools and career training options.
The website's editor Michael Swanson said that he didn't expect to be still running this site ten years later. In the past there weren't many sites like theirs but now it is different.
We present models prom dresses 2013 of the Bulgarian fashion designer Mira Bachvarova. With the coming of spring fashion blossoms. If you want a new image - charming and fascinating, you can find it in the online shop of the designer. In the online store every day you can see new original models. Interesting and original garments for ladies with bold unique style!
Caramella Fashion is a fast growing fashion brand and offers a great variety of colours and sizes. It proposes a wide assortment of dresses, tops, blouses, overalls, skirts, pants and coats.
The emphasis in the collections is on the most effeminate clothing, her majesty - "The Dress". The designers of the brand believe that there is no more appropriate clothing, which emphasizes the beauty and delicacy of the female body and comfortable to wear at the same time.
Atelier SIMON will make its fans happy again with the products from the line SIMON jewellery.
The brand recently created its on-line shop for jewelry.
In recognition and gratitude to its customers and fans of the clothing brand SIMON, in 2008 Gergana Simeonova created a jewelry collection from original Swarovski elements in combination with semiprecious stones that are an addition to each of the dresses and outfits of the brand. Now we present the newest jewelry collection of the designer for 2013.
Lili Ivanova, Alexandra Raeva, Anelia, Orlin Pavlov and Dr. Angel Enchev – those are the most elegant Bulgarians for 2012 according to the electronic magazine „Fashion Lifestyle Magazine” with Editor-in-chief Prof. Lubomir Stoykov.
The new winners of the prize “BG Fashion icon” for 2012 were chosen after online voting of the readers of the magazine, as well as from 40 leading Bulgarian lifestyle journalists and the editors of the magazine.
We want to present to you two great shopping sites, where you will find many fashionable offers.
Dorothy Perkins provides affordable, feminine fashion. The average Dorothy Perkins customer is in her early thirties and she's likely to be a busy mum or working woman. She loves fashion and takes a close interest in the new fashion trends. Quality, fit and price are all important to her.
Another site that we can recomment is Boden, which offers exclusive and beautiful clothes for all year round.
The Bulgarian online boutique for dresses Belnoir offers ready made dresses of the American fashion houses Jovani, Faviana, Blush Prom, BG Haute, Scala, Night Moves.
In the site www.belnoir.bg there are in stock more than 150 models of prom dresses. The American prom collections for 2012 offer a huge variety of models, colors, prints, lengths and sizes of the dresses.
White by Vera Wang 2011 collection wedding dresses is without a doubt full of breathtaking pieces.
The famous designer created the affordable collection for David’s Bridal and the dresses are already available at their online shop with prices starting from $600.
The dresses are simply beautiful, made mainly from taffeta, organza, tulle, hand-cut lace, completed with horsehair sash and other accessories.
Online shopping for clothes and apparel gets more and more popular in Eastern Europe. The competition on the local market makes us move forward and the real winner is you - the end customer.
At SpiralFashion.com we are one of the innovators in the fashion and casual clothing online market in this more and more popular niche. From men clothing to and women clothes to underwear, stockings and tights – over 600 unique products all of them made in the European Union. Less than a year online, we have attracted over 90000 curious visitors and hundreds and customers all over Eastern Europe. How do we do it?
Vivienne Westwood, famous British fashion designer gave its contribution to Valentine's Day holiday (February 14) with Her Valentine's Day - a two-piece jewelry set.
The jewelry collection is made from gunmetal with an enamel eye which symbolizes knowledge and inner vision. The eye is framed within an abstract heart pierced by an arrow with elaborate feathers.
Elena Petrova, Gala, Valentina Voykova, Kalin Vratchanski and Vladimir Karamazov are the most elegant Bulgarians for 2010, according to the popular online magazine Fashion Lifestyle Magazine with editor-in-chief Lubomir Stoykov. The new “BG fashion icons” for 2010 were chosen by the readers of the magazine after online voting and by an expert panel of 30 leading fashion and lifestyle journalists and the editorial team of Fashion Lifestyle Magazine.
Shoppers lined up early Friday morning, poised to burst through the doors of malls and stores in the annual Black Friday bargain blitz.
Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day many U.S. retailers open very early, often at 5 a.m., and offer promotional sales to kick off the shopping season.
Last week, Google Inc. launched boutiques.com, its latest e-tail venture that ties in two western cultural passions – celebrity and fashion.
Essentially a huge web mall full of individual stores, but with the benefits of search engine technology attached, it allows people to look for clothes by genre, silhouette, pattern, shape and size. Consumers will, say the creators, be able to run their own personalised boutiques by drawing up lists of their preferences, following celebrities and designers, and by teaming up with "taste-makers".
Lanvin for H&M was launched in select stores across the US and Canada on 20 November. Hundreds of people lined up early, some overnight, outside of New York City H&M stores to be the first to buy from Lanvin's newest collection in the U.S.
H&M says Lanvin is considered one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver the collection will go on sale in 200 H&M stores. It will be launched on November 23rd in the rest of the world.
Google Inc. launched a fashion e-commerce site Boutiques.com, which uses human curators, visual recognition and machine learning technology to recommend items to shoppers.
Boutiques.com has so many capabilities and components that even Google engineers have a hard time qualifying it. It is a collection of hundreds of virtual boutiques merchandised, by designers, retailers, bloggers, celebrities, etc.
Jana Jekova presented her new collection of formal and business clothing with the brand "JANA JEKOVA BUSINESS Line" to journalists and partners in her boutique in Sofia.
Dosyo Dossev is designer of the collection. The outfits can now be purchased from the boutique in Sofa, 18 Angel Kanchev str.
Etsy is a social commerce website focused on handmade or vintage items as well as art and craft supplies. These items cover a wide range including art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys.
Many individuals also sell craft supplies like beads, wire, jewelry making tools and much more. The vintage items on the site have only one rule to follow: they must be 20 years or older.
Zara’s online shop has officially opened for business and since its September 2010 lookbook for men and women has been released you can place an order and choose fall outfit.
Unfortunately Zara is only offering online shopping to those in France, Germany, Italy, Portugal, Spain and the UK, but still you can flip through the lookbook, or look at the pictures, that we’ve selected for you.
Vogue UK reports that Karl Lagerfeld will not show a Lagerfeld collection at Paris Fashion Week in October.
The designer canceled his show and instead of showing on October 3, Lagerfeld will create a "masstige" ready-to-wear collection, aimed at a much wider audience that will be sold online. (Masstige products fall somewhere between mass and prestige products, naturally — so they're much more affordable than designer clothes but still of good quality).
H&M and Zara are launching newer websites in September with real e-commerce ventures.
Zara has announced that it will unveil its new online store on September 2 in UK, France, Spain, Italy and Portugal.
From 2011, it will be expanded to the United States, Japan and South Korea. Zara already prepare the ground with its Facebook page, launched last year with 4.4 million fans to this day.
The online auction website Ebay has become one of the most popular pages in the Internet. Nearly anything you can think of is usual available to buy. The main advantage is that you don’t have to leave your house to visit the “flea market” or to buy stuff. Ebay is never closed. Here are the things you must know and do before you can start buying on Ebay.
Online boutique for dresses "Belnoir" is pleased to present the new collections of prom and formal dresses from leading American fashion houses. With us you find models of Jovani, Faviana, Allure, Night Moves, Scala, BG Haute, Blush Prom and others.
The models for this season are definitely vital and light. Beautiful print patterns, accents of bright colors, ethnic motifs, as well as the typical for formal dresses – draperies, appliqués and decorations – these are the basic trends in the represented collections.
Gold and silver dresses and gloves are among the hottest trends for prom dresses 2010. The metallic colors are the newest hit in prom trends this year. This, of course, requires suitable shoes.
We present to you several models of gold and silver shoes, with which you will not be unnoticed. Besides the trendy shoes in silver and gold you can choose shoes in the classic black, which can be used in any toilets. Violet is a very fashionable color for this spring too.
VIEMA is established in 1995 as a designer brand and manufacturer of outerwear.
The strong classic appeal of the brand has earned broad appreciation and
popularity and has long become a fixture in the wardrobe of the people with
affinity to smart wear.
The company manages its own manufacturing site in the city of Pleven (North Central Bulgaria). Its adaptable size makes possible a flexible planning process and better quality control to ensure outstanding final product.
Fashion Online is a new hot trend. We are facing an absolute boom in online fashion.
We can find everything we need in the network without the need to go out and lose time to walk around stores.
New online stores appear every day. What characterizes the new era of online shopping is that a lot of stores operate only online. Many designers are afraid to sell their models on the web, but there are many sites where you can find designer clothes at unbelievable prices. In short, if you are tired of looking at the shops you can find quality designer clothing at low prices in the online shops.
Karl Lagerfeld called Amy his muse and Roberto Cavalli went crazy for her, Jonathan Kelsey designed the ‘Amy’ shoe in her honour.
And now she is a new fashion designer!
The British singer Amy Winehouse will make her own range of clothes for PPQ- popular London label.
On 1 August 2007 was officially announced the start of the electronic magazine for fashion and lifestyle “Fashion Lifestyle Magazine”. Editor-in-chief is Assoc. prof. Dr. Lubomir Stoykov. The online magazine is published by the consultancy house "Ot igla do konetz" and Fashion.bg Ltd., the owner and publisher of the biggest Bulgarian fashion directory Fashion.BG managed by Mrs. Silvia Kabaivanova, who is the managing editor of the new editorial.