Ethical Fashion

What is Ethical Fashion?

Ethical Fashion is a term to describe fashion design, production, retail, and purchasing that follow ethical principles. It covers a range of issues such as fair trade, sustainable production, working conditions, transparency in the supply chain, the environment, and animal welfare.

Ethical garments are made of natural materials with care for the environment.


Ethical fashion is a classic fashion

It does not make you feel out of trends a month after you've bought your garment. Ethical clothing is always in fashion!


Ethical fashion strives for maximum quality of clothes

Ethical brands don't offer clothes that fall apart in a few weeks.


Ethical fashion implies transparency in the supply and production chain.


In ethical fashion trade, profit is evenly distributed across the supply chain.


Ethical fashion brands do not produce enormous quantities of cheap clothing like fast fashion brands.

They offer clothing in small quantities from a certain model, as well as custom-made garments and made-to-measure clothing.

The ethical brands that you can see at Who is Next

The ethical brands that you can see at Who is Next

Discover the selection of ethical, and kind to the environment brands. Each of them in their own way contributes to the development of fashion towards sustainable development.

Searching for the New Luxury - a project of Stella McCartney

Searching for the New Luxury - a project of Stella McCartney

As a continuation into the conversation around sustainability Stella McCartney is pleased to be showcasing her work in the State of Fashion’s first large-scale public event in the Netherlands, ‘Searching for the New Luxury’. The initiative seeks to connect and support global green initiatives throughout the fashion industry, acting as the thread between designers, companies, governments and educational institutions.

Milano Unica for Autumn/Winter 2019/2020 - where the focus is the sustainable fashion

Milano Unica for Autumn/Winter 2019/2020 - where the focus is the sustainable fashion

Milano Unica for Autumn/Winter 2019/2020 appears to indicate that the current focus on sustainability and performance is producing real results. Designs were attractive and varied, with Merino wool featured as a major fibre in the mix.

303 Tuscans Ethical Fashion Awards at Milano Unica

303 Tuscans Ethical Fashion Awards at Milano Unica

Does anyone have the right to produce unethical? This question asked 303 Tuscans Ethical Fashion Organization all companies that were presented in the sustainability area at Milano Unica from 10 to 12 July.

Tolly Dolly Posh about how to rid the industry of unsustainable practices and exploitation

Tolly Dolly Posh about how to rid the industry of unsustainable practices and exploitation

I'm 18-years-old and for the past 6 years, I've been writing and managing the fashion blog and platform, Tolly Dolly Posh, which has now transformed into one solely dedicated to ethics and sustainability.  I would say I definitely feel more like a blogger and what I do, definitely fits into that description better, however, I know that I have the capability of being a designer and I have experience under my belt from designing co-branded collections in the past. 

8 shocking facts that show how unethical fast fashion companies are ruining the fashion industry

8 shocking facts that show how unethical fast fashion companies are ruining the fashion industry

The fashion world is changing. The old fashion model is reshaping inevitably from slow to fast fashion. And although the slow fashion model has many disadvantages (about 18 months pass from the design of a garment to its production), many fast fashion companies have a negative effect on the fashion industry. In fact, the problem is not that fashion is becoming fast, but that there are many unethical practices involved.

How to engage with ethical fashion?

How to engage with ethical fashion?

Take a look at three videos, that are the best illustration of the problems and solutions for the fashion industry, presented by Dean Manev, Business Development Director of 303 Tuscans Ethical Fashion, at the conference "Build Your Strong Fashion Brand Through Ethical Values" in Florence last week. The authors of the videos were awarded with the 303 Tuscans Ethical Fashion Award at the ceremony that took place on 13 June at St. Regis Hotel, Florence.

Trend Spring/Summer 2019: A yearning for wide, open spaces

Trend Spring/Summer 2019: A yearning for wide, open spaces

Summer is calling and awakening a longing in us for the endlessness of the sea, foreign cultures and vast expanses. The Spring/Summer 2019 collections by the exhibitors of Greenshowroom and Ethical Fashion Show Berlin are an homage to the vast open spaces awaiting us outside of the cities and their invigorating energy and freedom. Typical elements: natural materials, harmonious colour palettes, folklore details and traditional craftsmanship techniques.

Why is ethical fashion important?

Why is ethical fashion important?

Ethical fashion is important, because it is our social and environmental responsibility and if we don’t act now, it may be too late in the future. By 2030, it is predicted that the industry’s water consumption will grow by 50 per cent to 118 billion cubic metres, its carbon footprint will increase to 2,791 tonnes and the amount of waste it creates will hit 148 tonnes.

Slow Fashion Moving Fast at Eco Fashion Week Australia

Slow Fashion Moving Fast at Eco Fashion Week Australia

In search of promoting ethical and eco fashion events, we found and present you Eco Fashion Week Australia. Fantastic week-long runways, eco seminars and awards will feature local and international designers who practise sustainable, local, and ethical production, either by recycling or upcycling, or by using organic and natural materials which do not leave a carbon footprint.

Pure London to launch new sustainable fashion section

Pure London to launch new sustainable fashion section

Fashion trade show Pure London, showing Spring/Summer 2019 collections from 22 to 24 July 2018, is set also to launch a new section dedicated to ethical fashion labels. Launching in conjunction with Common Objective – a new online platform created by the team behind the Ethical Fashion Forum – Pure Conscious aims to educate and connect conscious designers with retailers and brands while also creating a platform for new and emerging talent.

Culturata - Italian designed and made shirts

Culturata - Italian designed and made shirts

From the hilltops of Tuscany to the back alleyways of Rome, Culturata products are all nurtured lovingly from start to finish, seed to garment.

Pieter Petros Institute - where Nature and Humans work alongside each other

Pieter Petros Institute - where Nature and Humans work alongside each other

Pieter Petros, better known as PP, the CEO and founder of PIETER PETROS INSTITUTE is the new age philosopher who is set out to achieve his Vision, where Nature and Humans work alongside each other.

Sustainable clothing and accessories by Cock and Bull

Sustainable clothing and accessories by Cock and Bull

Cock and Bull are a dedicated menswear label based in East London manufacturing small runs and limited edition menswear staples entirely in the United Kingdom.

Lanificio Luigi Colombo - ethical production of fabrics Made in Italy awarded by

Lanificio Luigi Colombo - ethical production of fabrics Made in Italy awarded by "303 Tuscans"

Lanificio Luigi Colombo is the world’s top producer of cashmere and high quality fibres. Knowledge of raw materials, high technology and experience in traditional craftsmanship are the distinctive elements of a philosophy built on values that create culture and culture that creates quality.

Sustainable menswear by the Australian brand Thought

Sustainable menswear by the Australian brand Thought

The first clothing was simple – a capsule collection of men’s shirts and beachwear made of sustainable ramie and hemp. The duo’s honest, down-to-earth personalities and sustainable sourcing was refreshing.

303 TUSCANS awarded Lanificio F.lli Cerruti for ethical fashion and sustainability

303 TUSCANS awarded Lanificio F.lli Cerruti for ethical fashion and sustainability

Cerruti has created a harmonious rapport with the environment by installing a reduce energy system and a recycling steam system.

Eco friendly Canepa textiles Spring/Summer 2019 collection presented at Milano Unica

Eco friendly Canepa textiles Spring/Summer 2019 collection presented at Milano Unica

CANEPA is the first company in the world, which committed in the Greenpeace Detox Campaign. Faithful to the commitment to respect and protect the environment, Canepa has responded to the challenge of Greenpeace that aims to free fashion from toxic substances by 2020.

World first ROICA™ premium sustainable stretch fiber got “Synthetic Fiber Prize” for Material Product Innovation

World first ROICA™ premium sustainable stretch fiber got “Synthetic Fiber Prize” for Material Product Innovation

ROICA™ specialties captured the attention of Senken Shimbun, a daily Japanese fashion newspaper, based in Tokyo, Japan. Founded in 1956, today provides news, research data and new business ideas, and has a great influence over the fashion business in Japan. It helps fashion products throughout Japan to be distributed in Japan's domestic market, and serves as a platform targeting overseas markets.

Abraham Moon, Alfred Brown and Taylor & Lodge awarded for keeping fashion traditions

Abraham Moon, Alfred Brown and Taylor & Lodge awarded for keeping fashion traditions

At Milano Unica three UK fabrics manufacturers received the "303 TUSCANS" award for ethical fashion. It is awarded by TOC Fashion Academy Tuscany to manufactures of fabrics made from natural materials, following the principles of Ethical fashion, keeping traditions and having transparent supply chain.

Tom Cridland's 30 Year Guarantee Jackets make sustainable fashion appealing to the consumer

Tom Cridland's 30 Year Guarantee Jackets make sustainable fashion appealing to the consumer

Just being environmentally friendly and ethical is obviously not enough in a market saturated with cheap fast fashion. A 30 Year Guarantee encourages people to hang on to their clothing, whilst emphasising quality and lower cost per wear.

Sustainable fabrics were shown during Milano Unica 26th edition

Sustainable fabrics were shown during Milano Unica 26th edition

Sustainability has been one of the major themes of the season, and its importance was well and truly confirmed at Milano Unica, endorsed firmly by themes and fabrics in the trend area, individual collections and by the high-profile opening ceremony. A special section devoted to sustainable fabrics in the Trend Area underlined its importance. Sustainability as a major driver can only be of advantage to wool. The message: Save the Planet included video and trend installations.

303 TUSCANS awarded Angelico for their sustainable fabrics

303 TUSCANS awarded Angelico for their sustainable fabrics

Angelico has a concrete answer to the increasing demand of sustainable fabrics. The focus on environmental sustainability - increasingly requested by fashion houses and by an eco-friendly market sector - gains a concrete dimension, with a series of treatments inspired by nature. 

The entire production process at Tollegno 1900 is traceable and certified

The entire production process at Tollegno 1900 is traceable and certified

Tollegno 1900 produces fine yarns and fabrics of high quality in full respect for the environment. The entire production process is traceable and certified, from the origin of raw materials. The facilities of the company are nearly zero-net-energy sufficient. Tollegno 1900 company is committed to innovative projects in water purification technology among other eco-friendly endeavors.

303 TUSCANS award for ethical fashion for Piacenza - Not a surprise for one of the most sustainable Italian fabrics producers

303 TUSCANS award for ethical fashion for Piacenza - Not a surprise for one of the most sustainable Italian fabrics producers

At Milano Unica Piacenza was one of the brands that received the "303 TUSCANS" award for ethical fashion. The need to use large amounts of water resources for processing generated considerable concern in the firm, whose members dreamt of restoring those indispensable resources. The biological treatment plant, operative since 1996, is that dream come true. All the water needed for production is filtered, partly reused and then returned clean to nature.

303 TUSCANS awarded Loro Piana for ethical fashion

303 TUSCANS awarded Loro Piana for ethical fashion

Loro Piana offers luxury combined with true sustainability and ecological consciousness. Loro Piana is a vertically integrated company, where no stage of production is outsourced.

The trends at h+h cologne 2018: Sustainable and natural, colourful and animal crazy, glamorous and glitter

The trends at h+h cologne 2018: Sustainable and natural, colourful and animal crazy, glamorous and glitter

h+h cologne, the leading global trade fair for creative handicraft and hobby supplies in Cologne will be offering national and international top companies and visitors from the specialised trade an ideal platform again from 23 to 25 March, where they can present and discover the new products and innovations of the textile handicraft section. The largest trade fair in the world picks up on the big trends and topics of the industry and this year is particlarly occupying itself with the international correlations that are moving the handicraft world. A trend overview.

Trabaldo Togna 1840 received

Trabaldo Togna 1840 received "303 TUSCANS" award for ethical fashion

At Milano Unica Trabaldo Togna 1840 was one of the brands that received the "303 TUSCANS" award for ethical fashion. It is awarded to manufactures of fabrics made from natural materials, following the principles of Ethical fashion and having transparent supply chain.