Like most industries around the world, the fashion industry is being heavily influenced by global digitisation. Digital transformation means that fashion brands can no longer be passive and the industry as a whole is undergoing large-scale changes as a direct result of the rise of technology and its impact on consumer behaviour.
In the rapidly evolving fashion industry, new developments occur on an annual, if not quarterly, basis. With an expected $684 billion in sales by 2025, apparel is the biggest segment in the fashion eCommerce industry. However, with more demand comes increased competition. In order to stand out in a crowded marketplace, your business has to have a distinctive identity. In this post, we will discuss the most recent tactics for promoting your brand as well as advice for developing a distinctive identity.
While the trends come and go, it's important to stay updated on the latest trends sweeping the fashion industry to inform your influencer marketing strategy. This approach will ensure your campaigns are relevant and sensitive to current events.
Businesses need to have a competitive advantage over others to remain afloat. Of course, this includes using the Internet and new technologies to the max! The clients are not interested in some old-fashioned organizations that don’t even have a website. They need a fast line of communication and an effective team of workers.
Today, the scope of video marketing has risen beyond just delivering viral content. In the marketing realm, creating content in the form of videos has become more of a necessity now. Various studies and surveys claim that videos are beneficial for brands as they encourage and engage customers. The general consensus of these studies is that both, the brand and the customer, rely on videos.
CO.LAB brand-new business model wardrobe joins Smart Creation at Premiere Vision becoming partner of C.L.A.S.S. Creativity Lifestyle and Sustainable Synergy
CO.LAB, a collaborative smart platform and research-lab aiming to create a new way of making fashion smart, presents with its own stand in the Smart Creation Area of Premiere Vision Paris, its first cutting-edge and ready-to-wear wardrobes developed to tackle some of the most pressing issues in fashion such as responsible water-saving production and easy-soft sportswear woven responsibly with the next generation of chemistry.
The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.
Discover the top 10 marketing ideas & strategies for your beauty salon. Everything you need to know to increase your beauty salon visibility and get more client.
There's only one chance to make a first impression, particularly if you're trying to create a fashion show opener in a matter of minutes. People usually know whether or not they like something within the first few seconds of your introduction.
Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing and advertising strategy can be catalytic.
Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.
Every keen entrepreneur will be aware of the latest trends and what industries are on the rise. Starting a business or investing in any rising industry can provide to be immensely rewarding and lucrative as it enables you to get in on the ground floor and capitalize on the growing popularity. The key is to spot trends at the right time, and this can be a challenge, particularly if you are a relatively new entrepreneur. So, what industries are currently emerging and could provide to be a smart area to start a business? Read on for a few industries to keep your eyes on.
You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.
Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.
f you want to be a successful creative designer for contemporary international fashion menswear, BA (Hons) Fashion Design Technology Menswear will give you all the skills you need to achieve your goal.
For this year's event on October 26th at the London Irish Centre in Camden, Creative Industry Hub has invited buyers from the UK's leading fashion brands to meet to EVERY fashion designer in the room, including Missguided, JoJo Maman Bebe, ASOS, Fortnum & Mason, and more.
Everyone was especially happy and enthusiastic about the 47th session of the eyewear industry’s leading exhibition, which closed in Milan yesterday with more than 55 thousand entries of visiting trade people from around the world, crowding the pavilions of a MIDO that was bigger and had organized an even busier calendar of events. This is a 5.5% increase over the previous year, for which attendance figures had scored an all-time record.
Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.
If you are planning to begin an apparel startup, you should have in mind that there is a set of fundamental fashion law issues, which you must consider...
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
International management consultancy Simon-Kucher & Partners is now also represented in Hamburg and Stockholm
Simon-Kucher & Partners is a global consulting firm specializing in TopLine Power®, which encompasses strategy, marketing, pricing, and sales. Their clients are leading companies from a broad range of industries including fashion.
We've teamed up with Creative Industry Hub to offer you a 10% discount on tickets for their upcoming 'Strictly Go Networking For Fashion Professionals' event, which is taking place on the 31st May at Sway Bar in Holborn.
Okinawa was founded by its director, Michele Ruffin in the 1990s, and is located in the province of Padova, Italy. Okinawa has been supplying materials and technological processes of what we refer to as ‘ennoblement’ which is to say, the company uses are highly innovative, creative and exclusive, 100% made in Italy, applied materials and finishes that focuses on the world of leather.
In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?
Fashion Design Schools Online is celebrating 10 years of offering education and career training information to individuals interested in a career in fashion or fashion design. Visitors to www.fashiondesignschoolsonline.com can learn about classes, schools and career training options.
The website's editor Michael Swanson said that he didn't expect to be still running this site ten years later. In the past there weren't many sites like theirs but now it is different.
The specialty Fashion and Fashion Management is aimed at training future highly-qualified specialists in the following sub-specialties: Clothing and Clothing Accessory Design, Clothing Production, Fashion Advertising, Fashion Business Marketing and Management. All graduates can start a career as a clothing and clothing accessory designer, sewing industry constructor and technologist, stylist, fashion consultant, advertising expert, tutor, and marketing specialist in the fashion business, also possessing high qualification in the field of management. We present to you some models, made by students in the specialty Fashion and Fashion Management.
Elizabeth Musmanno, the woman whose work at Dior Couture and Vera Wang has redefined the global fashion world will visit the capital of Macedonia in April.
Elizabeth was Head of Worldwide Marketing and Communications and a member of the executive committee. She created global marketing campaigns, press strategies and advertising initiatives for all markets.
Between 27 to 29 October 2010 everyone can visit the counter of Fashion.bg during Webit in the National Palace of Culture (NDK), Sofia.
Webit Expo & Conferences is the biggest event in Central and East Europa and one of the most considerable event for internet business and digital marketing.
If you want to know more about Fashion.bg we have the pleasure of inviting you to visit us on the Webit Expo. Welcome!
Vogue UK reports that Karl Lagerfeld will not show a Lagerfeld collection at Paris Fashion Week in October.
The designer canceled his show and instead of showing on October 3, Lagerfeld will create a "masstige" ready-to-wear collection, aimed at a much wider audience that will be sold online. (Masstige products fall somewhere between mass and prestige products, naturally — so they're much more affordable than designer clothes but still of good quality).