Marketing Automation Software to Master at University

Businesses need to have a competitive advantage over others to remain afloat. Of course, this includes using the Internet and new technologies to the max! The clients are not interested in some old-fashioned organizations that don’t even have a website. They need a fast line of communication and an effective team of workers.

Studies show that more than 55% of all companies use some sort of marketing automation software. Also, the same research says that even more businesses are looking into using these tools to improve their advertising procedures. If you have never heard about marketing automation software in 2022, you probably are in the wrong career field.

This is exactly the reason why learners are introduced to such software during their studies. These instruments will not go away any time soon, so you might as well get used to them. Also, you can use write my essay for me services when you feel like you need some help with other assignments. Spend more time on your marketing homework instead!

Marketing Automation Software to Master at University

What Is MAS?

You might already know the answer to this question. But let’s refresh your memory a little bit. Marketing automation software is a set of instruments that offer computerized support for some of the most time-consuming tasks of the advertising department. Customers might not even tell the difference as long as they still get a personalized experience.

The most used examples in this field include personalized advertising, email distribution, and lead prioritizing. These technologies allow the rest of the team to spend more time actually working on attracting clients instead of doing mindless routine work. Using MAS on a wide scale helped some businesses gain a real advantage.

Top Marketing Automation Software You Can Learn at University

What is interesting is that marketing degrees often include MAS in the curriculum because of their popularity. Thus, students prioritize such subjects and try to find the best writing services with the help of to delegate routine essay assignments. Here are some of the best programs students can master in college.


This app is the program of Adobe, which means it integrates with all products from this company. Marketing students are most likely familiar with Adobe Target or Adobe Analytics, so learning about one more product is a definite plus! One drawback of this app is that it’s not suitable for smaller companies.


This is one of the most popular applications for ad automation, and for a reason! It can be easily merged with Google Sheets and Data Studio. A huge advantage of BetterMetrics is that it saves the info every hour compared to other apps that pull the data once a day. The pricing is also very affordable at $50 per month.

HubSpot Marketing Hub

As you might notice from the word “hub,” this is not a single tool. Instead, you get many instruments that will allow you to automate your whole marketing department! The software has everything you will ever need, from personalized emails to deep analytical reports. Often, students start with this tool because it’s so complicated and useful.


In case you value a visual component of your software, this app is definitely for you. Basically, this is an extremely appealing messaging and email automation system. The creators also say that because of the design, the platform is very easy to use, even for beginners!


This application is designed specifically for small businesses and managing their customer relations. Some say that it’s too complicated for those students who don’t have any technical background. Still, it’s worth looking into if you want an adaptable marketing automation functionality.


You might have already guessed that this is an omnichannel MAS that is designed specifically for e-commerce. There are some templates that business owners can adjust to their needs. Also, you can engage with your clients through Facebook, SMS, emails, and many more channels.

Marketing Automation Software to Master at University

What Are the Criteria for the Best MAS?

There are so many choices on the market. How would you even start choosing the right technology for your company? First of all, it depends on your line of work. Business-to-business and business-to-customer environments have different needs. But there are still some general areas to consider before choosing a marketing automation software that will suit you best.

- Analytic and reporting capabilities. This aspect is particularly important for big corporations. Your software needs to report and work with you to achieve short-term and long-term goals. Analytical tools will help in tracking the metrics of your advertising campaigns.

- The simplicity of use. If you are a marketing student, you most likely won’t minor in software development. So, the apps you study and will work with in the future need to be simple and effective.

- Tech support from the team of developers. This is a measure based on the previous point. You need to be sure that you can get some help 24/7 because your progress depends on it.

- Pricing policies. This is a crucial aspect for small companies that have a tight budget. Some programs are free, and others have monthly plans. Just remember that cheap software will likely mean that you will pay twice in the future.

- Plugins and integration opportunities. In big companies, there is already some sort of system in place. Your new software needs to integrate into it without any trouble or with minimum transition issues.


As you can see, studying marketing in college means getting familiar with MAS as well. Today, it’s impossible to imagine a successful business without a technical advantage. The platforms can get a little complicated, so put enough effort into learning about them! It will save you a lot of time in the future.

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About the Author

Stella Cooter

Journalist, traveller and mother, Stella writes about fashion and style, luxury and adventure.

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