Good products and competent consulting are a prerequisite for companies that want to convince their customers on a day-to-day basis. What brick-and-mortar retailers can do beyond this to survive in these especially complicated times, reinforce their customer relations and reach new target groups - this will once again be the focus of the h+h cologne workshops in 2021. Because even if h+h cologne is exclusively taking place as a digital format this year: Nobody has to do without the successful and interesting workshops of the international trade fair for handicraft & hobby supplies!
First registrations for the digital format "h+h cologne @home" are already received as the physical event is not possible due to the pandemic situation. Preparations for the new digital event platform are already in full swing.
Good products? Competent advice? This is what customers expect today. What brick-and-mortar retailers can offer the handicraft sector in addition in order to survive the competition – this will once again be the focus of the h+h cologne workshops in 2020. At the world’s leading trade fair for the sector, trade visitors will hear expert speakers talk about which tools, marketing measures and new trends can be used to retain their customer base and even gain new target groups.
The world's largest trade fair for creative handicraft & hobby supplies, h+h cologne that came to a close in Cologne on Sunday this year had around 16,500 trade visitors from 80 countries (2018: 73 countries). In this way it marked a further chapter in the success story of the international trade fair for creative handicraft and hobby supplies.
With over 400 exhibitors, h+h cologne will be offering the largest selection of textile handicrafts in the world from 29 to 31 March 2019. Not only current products and trends from the sections sewing, crocheting, knitting, embroidery and crafting await the trade visitors from all over the globe.
It is time once again from 29 to 31 March 2019: Specialised trade visitors from all over the globe will meet up at h+h cologne to inform themselves about the latest trends in the textile handicraft industry. Next year things are going to be particularly colourful. Because this time the motto of the event zone "my lovely livingroom" is "colour your business!". Under this title, in the event and workshop programme h+h cologne 2019 is placing a special focus on current and successful approaches for customer acquisition, sales promotions and customer loyalty.
The trends at h+h cologne 2018: Sustainable and natural, colourful and animal crazy, glamorous and glitter
h+h cologne, the leading global trade fair for creative handicraft and hobby supplies in Cologne will be offering national and international top companies and visitors from the specialised trade an ideal platform again from 23 to 25 March, where they can present and discover the new products and innovations of the textile handicraft section. The largest trade fair in the world picks up on the big trends and topics of the industry and this year is particlarly occupying itself with the international correlations that are moving the handicraft world. A trend overview.