Menswear: Made-to-measure service by Giorgio Armani

Actors Matt Bomer ('White Collar'), Dan Stevens ('Downton Abbey') and Chen Kun ('Love story in Shanghai') shot a black-and-white photo session in New York, USA, with photographer John Balsom, for the presentation of Giorgio Armani's made-to-measure menswear service. The campaign shows the link between the luxury Italian brand and the world of television.

'Made to Measure is a unique service designed for the most demanding customers: a tailored suit that follows the customer's own body-lines, customized to suit individual tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of the world. The three young actors represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear', said Giorgio Armani.

Photo: © Armani