The Boom Of Ecological Fashion: Current Fashion Brand Strategies

In August of this year, the pillars of the elite world fashion concluded the so-called Fashion Pact. Although this agreement does not carry any legal force, when industry giants represented by Chanel, Ralph Lauren and Prada, and 28 other companies begin to take measures to fight against global warming, this means that everything got pretty serious. This pact shows serious changes both in the priorities of the worldwide industry, but also in fashion trends for the coming decades.