As part of our ongoing mission to become the North American reference in made-to-measure menswear, Surmesur has revolutionized the retail experience by taking augmented reality further than any retailer has gone before.This week Canadian menswear company Surmesur (trans. Made-to-Measure) is launching customizable Augmented Reality (AR) clothing at all of its North American retail stores – including two locations in the GTA. This new Google Tango technology is a retail “first” and gives customers a customized shopping experience that appeals to millennial men and tech fans alike.
Surmesur Pittsburgh is now open for business at 202 Fifth Ave., after the company spent more than a year in search of just the right fit for its original shopping concept, which blends traditional tailoring methods with technological innovation.
The boutique's digital design tool 'The Studio' (launched in Fall 2015) allows you to see the finished product before you place your order. Next one of atelier's experts takes your measurements to guarantee perfect fitting and total comfort.