Customizable Augmented Reality (AR) clothing by Surmesur

Create and customize your shirts from collar to cuffs in real-time, augmented reality An Augmented Shopping Experience

This week Canadian menswear company Surmesur (trans. Made-to-Measure) is launching customizable Augmented Reality (AR) clothing at all of its North American retail stores – including two locations in the GTA. This new Google Tango technology is a retail “first” and gives customers a customized shopping experience that appeals to millennial men and tech fans alike.

Thanks to Google’s Tango technology and their own proprietary Studio software, you can now design your own shirts from collar to cuffs and see the results in an interactive, three-dimensional, augmented-reality environment.

A handheld device gives you the power to examine your garment from any angle, zoom in or out to view every last detail, and, in real time, see the changes you make to your creation.

The experience is now available in all of their stores in Canada and the U.S., and the 3D viewing component has also been integrated into our website for clients who want to shop from home or the office. Welcome to the future!