Bugatti presented a luxury Lifestyle Collection in Monte Carlo
'The Blue of Monte Carlo' was the Tuesday night motto when French luxury automobile brand Bugatti celebrated its lifestyle collections in the Principality of Monaco. An exclusive evening, hosted by Bugatti in partnership with Monaco Luxury group, was held at the Fairmont hotel, which saw as invitees Bugatti owners and their guests. In the center of it all, the worlds most powerful, fastest and exclusive super sports car, the Chiron, who set the scene for a unique night themed in the brands signature colour blue. In an ambience of ultra-luxury sophistication, the Ettore Bugatti Lifestyle collection was presented. The location chosen is the exclusive Fairmont Hotel, a unique luxury destination located in the heart of the Principality of Monaco.
The legendary brand's signature colour Bleu is present in all its nuances, playing a leading role - which was originally used by Ettore Bugatti for his first racing cars in the 1920s, following the tradition of blue-painted French racing cars and retained by the brand ever since.
'There's no more flamboyant city as Monte Carlo to present our lifestyle collections and express the mood and exquisite details of our products. Going back to the origins, Monte Carlo has been an important part of the history of the brand from which I have taken inspiration to create exclusive fabrics and products, such as the Tuxedo Jacket with the T35 wheel jacquard print, dedicated to the many wins established here.' states Daniela Andretta, Creative Director of Bugatti Lifestyle. 'It's an honour and pleasure to return to these roots and present our latest collection.'
During the evening, the exclusive products were displayed in the Bugatti travel trunks, which with their clean and elegant curves take inspiration of the Type 57SC Atlantic Bugatti Model. The EB - Ettore Bugatti collection, the flamboyant soul of the brand was presented with the elegant allure of the models who wore the pieces accentuated by the blue hues of the sea in the background - the perfect setting. The Bugatti Performance collection, the modern - technological spirit of the collection represented by high-tech materials and cuts was accentuated by the presence of the Chiron - the ultimate super sports car - who took the scene during the evening.
The collection, with a distinctive cut and refined details, are all individual creations crafted in Italy using the most exclusive materials available.
Guests were owed by brand partner Parmigiani Fleurier, whose watchmaker presented the art and craftsmanship of the Swiss watchmaking. A demonstration on the highest artisan level.
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Tags:Bugatti, luxury, lifestyle, Monte Carlo, menswear, collection, blue, elegance