Ermenegildo Zegna with made-to-measure interiors for Maserati

After a milestone year where Maserati transformed its century-old brand, the company keeps a firm grip on its future, steering confidently into a period of innovation and expansion. Following the introduction of the Ghibli and Quattroporte sedans, the Trident has successfully penetrated an all-new segment while attracting a whole new customer base over just a brief period. With new design offerings, vehicle enhancements and an impressive product plan underway, Maserati is expected to enjoy sustained growth, while maintaining its iconic status.

Ghibli Ermenegildo Zegna concept (PRNewsFoto/Maserati North America, Inc.)

As the marque enjoys new heights of modern day success, Maserati continues to innovate and further establish itself as a global luxury automotive player with an expanded product line on the horizon. In fact, the 2015 Ghibli was just named Most Popular on Edmunds.com awards. This growth is further underscored by the strengthening of its all-Italian partnership with one of world's leading fashion designers and authority of 'Made in Italy' excellence, Ermenegildo Zegna, the maison of Trivero, Italy.

Ghibli Ermenegildo Zegna concept: the absolute opposite of ordinary (PRNewsFoto/Maserati North America, Inc.)

As a result of their shared passion for hand crafted quality, Maserati and Ermenegildo Zegna have partnered once again to create an all-new offering to Maserati's scintillating product line: co-designed interior option packages available this fall for the 2016 model year. The inspiration behind these new option packages, the Maserati Ghibli Ermenegildo Zegna concept, will be on display at the New York International Auto Show April 3-12, 2015.

The Maserati Ghibli Ermenegildo Zegna concept is the fruit of the design partnership between both Italian icons that are closely knit by their rich history, shared tradition of exclusivity, bespoke style and fine Italian quality. The design concept underscores select interior details that will be available for order by Maserati sedan customers.

The new Zegna inspired offering will allow customers to further customize the interiors of their Maserati Ghibli and/or Quattroporte sedans. The chic option packages feature three distinct color combinations offered in the finest Italian materials, never offered before. Typical of the high level of personalization offered with a Maserati, the Zegna touch brings an added sense of individuality for the discerning driver who is looking for 'the absolute opposite of ordinary'. For both models, Ghibli and Quattroporte, the interior offering includes a choice of color combinations inclusive of the Ermenegildo Zegna silk in Anthracite color, which can be paired with three different shades of Poltrona Frau leather.

A peek inside the Zegna Ghibli interiors (PRNewsFoto/Maserati North America, Inc.)

The three varied options include:

• Black Poltrona Frau Leather/ Anthracite Ermenegildo Zegna Silk / contrast grey stitching on seats, dashboard and door panel

• Natural Poltrona Frau Leather/ Anthracite Ermenegildo Zegna Silk / contrast grey stitching on seats, dashboard and door panel

• Red Poltrona Frau Leather/ Anthracite Ermenegildo Zegna Silk / contrast grey stitching on seats, dashboard and door panel

The brand has confirmed the production launch of the exclusive outfit for its Ghibli and Quattroporte, scheduled to arrive fall 2015 for MY 2016.

A substantial representation of the Brand's range will also be on display at the Maserati stand with the flagship Quattroporte GTS super sports sedan, the Ghibli S Q4 all-wheel drive mid-size sport sedan and Centennial Edition GranTurismo MC and GranTurismo Convertible MC models, nicely highlighting the 2015 product variants.

As Maserati breaks new ground and continues to enter new segments with its future product line, it remains true to its core values of passion, quality, style and performance.

The red-hot and powerful Maserati Centennial Edition GranTurismo MC (PRNewsFoto/Maserati North America, Inc.)

ABOUT MASERATI:

Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a 6 speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand.

Source: Maserati North America, Inc.
Photos: © Renato Zacchia