Tag: market share
Made-to-measure
Made-to-measure - the new fashion trend for men
Global researches show that men are spending more and more money on clothes and especially on luxury ones. For example in 2011 the spend on luxury menswear has grown twice as fast as women's.
Naturally, when the demand increase, the supply goes up, too.
So, fashion brands see a big opportunity to expand their market share thanks to their menswear collections - 40% of the global sales in 2012 coming from menswear.
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