How Hollywood Visual Effects Software Helped a 100-Year Clothier Sell Custom Shirts Online

Before COVID-19, J. Press, the 100-year-old maker of custom dress shirts and tailored suits, wanted to grow its business online. To do that, it teamed up with Threekit, a company that uses Hollywood visual effects software for product configuration, to start selling its bespoke items online. The partnership has enabled J. Press to sustainably scale its e-commerce operations. Here’s how the iconic clothier revamped its online customer experience and grew its international market thanks to the tech behind The Avengers and Game of Thrones.