The Chiffre Rouge time piece has accentuated the allure of men in Dior

It’s been a decade since its hands began to turn to the rhythm of the Dior man’s allure. Accompanying the evolution of his contemporary style with precision, the Chiffre Rouge watch has reinvented itself year after year since its was first created, consistently remaining faithful to its defining signature: a skilful balance between masculine elegance and couture spirit.