Pitti Uomo 104 focuses on sustainability and outdoor lifestyles

Florence is once again the capital of fashion and lifestyles, as it hosts the 104th edition of Pitti Immagine Uomo from 13 to 16 June 2023. The event showcases the latest trends and innovations in men's clothing and accessories, with a special focus on sustainability and outdoor lifestyles.

Pitti Immagine Uomo is the most important international platform for menswear and contemporary fashion, attracting over 800 brands from around the world, 43% of which are from abroad. The event offers a comprehensive overview of the new summer collections, featuring both established names and emerging talents.

Among the highlights of this edition are:

• The special guest Fendi, which will present a spectacular show at the Factory, a former industrial complex transformed into a cultural hub.

• The guest designer Eli Russell Linnetz, founder of ER. The Californian designer will be presenting the Spring-Summer 2024 collection of his ERL label with a fashion show in Florence on Thursday June 15. He will also work on a specific project for the occasion to portray his crossover vision among fashion, cinema, photography and music.

• The S|Style section, dedicated to sustainable style, which will feature a selection of responsible designers supported by Kering’s Material Innovation Lab and Fondazione Pitti Immagine Discovery.

Credits: @Styledumonde

• The Pitti Games theme, which will animate the Fortezza da Basso with playful and interactive installations that celebrate the joy of sports and games.

Pitti Immagine Uomo is not only a trade fair, but also a cultural and social event that enriches the city with exhibitions, presentations and parties. It is a Pitti Immagine production that aims to promote creativity, quality and innovation in the fashion industry.

Don't miss this opportunity to discover the best of contemporary menswear and lifestyles at Pitti Immagine Uomo 104!

“People want to come back to Florence and meet. That is what we perceived during the months that we were working on this new edition of Pitti Uomo. Our event always garners more appeal, even at a time that is definitely not easy for the fashion industry. And, it is always chosen and rewarded as the not-to-miss setting for earning recognition and meeting one’s international clients,” said Raffaello Napoleone, CEO of Pitti Immagine.

The ITALIAN GOVERNMENT and the ICE AGENCY support Pitti Uomo and the summer editions of the fairs

The Italian Government andthe Agenzia ICE – Italian Foreign Trade Promotion and Internationalization Agency promote Florence’s role in the internationalization strategy for Italian fashion by supporting the Pitti Immagine 2023 summer fairs.  An essential contribution to the program of incoming delegations of the best foreign members of the trade, the promotion and the special events. The ICE Agency will also be presenting the seventh edition of YOUNG ITALIAN STARTUPS AROUND THE WORLD, the project that aims to valorize the most promising Made in Italy startups, realized in collaboration with Pitti Immagine Tutoring & Consulting, which will be held in the Main Pavilion of the Fortezza da Basso.

Photo credits: AKAstudio-collective