Made To Measure and Made To Order - The New Fashion Formula - From Sheep to Suit

The global men's fashion supply chain is driven by large brands which dictate styles, materials and prices. Traditional contract manufacturing for these brands operates under price-based competition. In order to break out of this dead end, Richmart, the most modern made-to-measure men's suits factory in Eastern Europe, decided to reconfigure its entire supply chain. The managers undertook a detailed Thinking Process analysis of the supply chain, based on the principles of the Theory of Constraints and decided to move towards a win-win partnership between all parties involved from the wool through fabric, machinery and equipment to sewing factories and fashion consultants to the consumer. The Sales Director of Men's Fashion Group Dean Manev and Martina Martini (Art Director) made a presentation about Made To Measure and Made To Order services during the International TOCICO conference in Berlin, Germany on 19 July.