Tag: online fashion week
More than half a million unique users watched the online shows of Mercedes-Benz Fashion Week Russia and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow. At peak times the number of simultaneous connections exceeded 50,000. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.
Russian Fashion Council has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, with support of Fashion Fund, both emerging and established designers will present their new collections.
Technology is now taking a front seat in communication between clothing brands and their suppliers, since the coronavirus (COVID-19) pandemic is putting a stop to all non-essential travel. Michelle Russell, Apparel Correspondent for GlobalData, says: “Buyers are now having to rethink how they work with manufacturers on orders and product design.”