Tag: arm position
Orders came in from across the United States as Nicholas deepened his understanding of the measuring, constructing, and fitting process. He soon realized that although people purchased online, custom clothing is a high touch product that needs experts to meet with clients in person. He then opened his first studio location inside an upscale men’s barbershop in Chicago and was surprised at how fast sales took off when guys could try on different styles, touch the luxury fabrics, and be measured, and ultimately fitted, by an expert. Within two years, they had four studio locations in Chicago – Loop, Gold Coast, Lincoln Park, and South Loop.