Latest fabric innovations in Merino wool at Outdoor Retailer trade show

Woolmark continues to cement wool’s rightful place in the sports and outdoor sector. The company presented the latest fabric innovations in Merino wool at this year’s Outdoor Retailer trade show, January 21 to 24, 2015.

With next-to-skin Merino wool apparel enjoying commercial success across the globe, The Woolmark Company has placed a greater focus on outerwear, with an innovative woven fabric the standout of the exhibit.