Belgian fashion: Bellerose

They sold our first line of men's shirts in the summer of 1989. Since then they have been inspired by countless references, which they absorb into our world. When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.