Avoiding Abmahnung: How to Stay Safe from Legal Warnings in the German E-commerce Market

Selling online in Germany offers great opportunities—but it also comes with unique legal risks, especially when it comes to Abmahnungen (legal warning letters). These formal notices are commonly issued by competitors, lawyers, or consumer associations to address violations of laws such as unfair competition, data protection, or e-commerce regulations. If ignored or improperly handled, they can lead to lawsuits, fines, or reputational harm.