Etro Fall/Winter 2018 collection

Etro for the presentation of its 50th anniversary men’s collection - presented at the cavernous Palazzo del Ghiaccio, the ice-skating rink in Milan - recruited the help of local auction houses to re-create the home of a dandy without the walls, with all of the items up for sale.

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Tailoring ranged from fitted suits in jewel tones to classic suiting in stuffy plaids but updated with bold colorways, such as orange accents in the overcheck. Even the subtler stuff, like a camel coat, sported a stitchwork outline of a horse at the back.

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Nods to Mother Nature were also rife with a rich range of fabric treatments. A daisy print formed a check on a red wool silk evening jacket, while corduroy came printed with micro floral motifs. There was a back-to-nature bark effect on a wool overcoat structure, not forgetting the embroidered “tree of life” coat with a deep V-neck in a velvet jacquard depicting wine leaves and grapes.

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Almost camouflaged in this habitat, the abitos worth inhabiting included check topcoats with rough-edged hems and malachite brooches and pins at the lapel, velvet coats with contrasting paisley collars, trousers in leather corduroy, marble patterned and riotously psychedelic bombers and suits, woolen coats with horse embroideries trailing yarn fringes, Bruce Chatwin felt hats, brocade-edged robe coats, carpet backpacks, and neck chains linked through antique teaspoons. Kean named this presentation Dandy Detour.

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection

Etro Fall/Winter 2018 collection
Etro Fall/Winter 2018 collection


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Tags:Etro, fall, winter, 2018, 2019 collection, menswear, suit, wool, jacket, evening, silk, coat, embroidered, floral, collar, trousers, leather, stitchwork

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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