Pitti Immagine Uomo - beyond the concept of fair and fashion week

This is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. Created in 1972 Pitti Uomo is held in Florence twice a year.

The Main Pavilion, the heart of the fair, hosts the evolution of the contemporary menswear in its various forms and synergies with design. From the established brands at the Lower Floor, which reinterpret the sartorial research with a contemporary twist, to the Pop Up Stores with their wide offer of accessories and unique objects. The leading names of the new classic at the Upper Floor, with their fine quality garments in which tradition looks to the future, together with the companies showing on the Ground Floor, where collections mingle freely with the other styles of Pitti Uomo. A real "love affair" with the men's wardrobe of today!

Pitti Immagine Uomo - beyond the concept of fair and fashion week

Pitti Immagine Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from 9 to 12 January 2018. This global salon captures the most up-to-date fashion currents and projects with a broad appeal. At this edition there will be a special focus on the athleisure phenomenon and greater emphasis given to venues dedicated to the most contemporary and experimental menswear styles. It will showcase the new generation of artisans from across the globe, cutting-edge designs and luxury underground brands. It will feature gender-neutral collections, a selection of the most forward-looking proposals and international talent who are hoping to be discovered. As always, at its core the fair offers quality fashion labels representing the new classic style and brands that promote modern sportswear. All of this together with the unique welcome provided by the Pitti Immagine fairs.

Pitti Immagine Uomo benefits from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organized to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities.

Pitti Immagine Uomo - beyond the concept of fair and fashion week

PITTI LIVE MOVIE: the theme of the winter fairs
Cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a Film Festival where the styles of the various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatres district with billboards announcing the scheduled blockbusters, cult and indie movies. Creative direction by lifestyler Sergio Colantuoni. The general theme will be introduced by the new digital art project accompanying the advertising campaign for the fairs. Production and direction by Senio Zapruder, Executive Producer Benedetta Di Domenico, Sound Designer David Costa.

BROOKS BROTHERS, PITTI UOMO 93 SPECIAL EVENT
BROOKS BROTHERS has selected Pitti Uomo and Florence as the stage for the start of a very important anniversary: 200 years since the company’s founding in New York City. A celebration of two centuries of both style and innovation for this iconic American brand featuring a fashion show and a special exhibition in one of the city’s most fascinating locations, Palazzo Vecchio.

THE INTERNATIONAL WOOLMARK PRIZE returns at Pitti Uomo
The International Woolmark Prize, one of the world’s most prestigious awards aimed at supporting upcoming talent, will be back in Florence. The announcement of the winners in the menswear and womenswear categories will take place during Pitti Uomo - a first for Pitti. Twelve finalists from around the world will present innovative collections to show the potential of Australian merino wool. The event at the Stazione Leopolda is a joint production in cooperation with Fondazione Pitti Immagine Discovery.

AWARDING CEREMONY "303 TUSCANS" FOR ETHICAL FASHION

On 10.01.2018, at 6 p.m. in Florence, Italy TOC Fashion Academy Tuscany organizes the awarding ceremony “303 Tuscans” for Ethical fashion. Certificates will be given to communities supporting the Italian supply chain and the three-dimensional business model.

GUEST NATION FINLAND
The most promising names on the Finnish fashion scene will be the stars of the special GUEST NATION project sponsored by the Fondazione Pitti Immagine Discovery. Eight Finnish brands and designers have been selected to show their collections in the special area of the Spazio Carra (Padiglione Centrale – Lower Level). The participants are Formal Friday, Ikla Wright x Turo, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, Vyner Articles.

Pitti Immagine Uomo - beyond the concept of fair and fashion week

Pitti Uomo HIGHLIGHTS, among the launches, special projects and comebacks at the trade show:
_ Corneliani will be back at Pitti Uomo to present the new F/W 2018-19 collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottagonale; a double showcase designed to introduce the complete universe of the brand and its evolving style, coinciding with the presentation of the new corporate identity and the launch of the new digital platform;
_ the participation of Karl Lagerfeld with the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi;
_ the Made in Italy lifestyle brand Paul&Shark returns to Pitti Uomo to present a new vision and the A/W 2018-19 collection: the new Typhoon project, craftsmanship that meets high-tech, is an innovative proposal from both technological and stylistic points of view, also thanks to the collaboration with several international designers;
_ the return to Pitti Uomo, at the Main Pavilion, of Fratelli Rossetti, a historic company and a reference brand in the world of Made in Italy footwear.
_the launch of the new project Major Giovanni Allegri: the result of the union of manufacturing know-how and exclusive materials; an outerwear luxury collection made in Italy, conceived by a team of international designers.
_ Pitti Uomo will see the special attendance of Birkenstock that will present in the Archivi the Birkenstock Box project, a new mobile retail concept; Birkenstock will also show a new trade fair concept and debut a short film by Dan Tobin Smith;
_ starting from Florence, Denham the Jeanmaker, denim cult brand designed by Jason Denham, will celebrate its tenth anniversary with “A Decade of DENHAM,” a year-long program of events and collaborations, including a book; at Pitti Uomo (Padiglione delle Ghiaia), the brand will present three exclusive jean designs created together with Candiani;
_ Save The Duck is launching the new capsule collection, Dyne for Save The Duck designed by Christopher Bevans – in a dedicated area on the Fortezza grounds.
_ the launch at Pitti Uomo of the new partnership between WP Lavori in Corso and DEUS Ex Machina, with a special presentation at the Fortezza. Plus, Woolrich will present a film celebrated with a video-installation in the stand in which it will be possible to immerse oneself in the history and places connected to the brand.
_ the presentation of the Nigel Cabourn X Peak Performance F/W2018 collection - "Remember the past to re-imagine the future" - inspired by the legendary 1963 Jim Whittaker's ascent of Mount Everest, combination of Cabourn’s impressive archive and Peak Performance strong technical knowledge in ski and outerwear;
_Kappa, the iconic sportswear brand, has chosen Pitti Uomo as global platform to present its new F/W 2018 Authentic collection: its signature mark is the famous OMINI banda;
_ the return to Pitti Uomo – with an important booth in the Belfiore area – of Pepe Jeans London which is celebrating its 45th anniversary by presenting, in addition to the new F/W 2018 collection, a revolutionary environmentally friendly and sustainable development process for the treatment of denim: an eco-technological and innovative “way of life”.
_the participation of the Italian casualwear brand Best Company, with Oliviero Toscani as special ambassador, in the space at the Magazzini Teatro area.

How to reach to Pitti Immagine Uomo:
- By car:
FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.
- By plane
Amerigo Vespucci airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.
Galileo Galilei airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to all the Pitti Uomo visitors, for all the information please check "One-Way ticket Pisa Airport".

The event is open:
09 - 12 January 2018
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm
Registration times:
every day 8.30 am – 6.00 pm
last day 8.30 am – 2.00 pm
Pre-registration, purchase and collection of Pitti Cards:
8 January 2018
visitors and press: from 10.00 am to 8.00 pm
exhibitors: from 8.00 am to 10.00 pm

Contacts:
Antonio Cristaudo
Marketing Developement Manager

laura.ciani@pittimmagine.com
+39 055 3693249
Benedetta Holm
Events planning

benedetta.holm@pittimmagine.com
+39 055 3693214
Andrea Mugnaini
Visitors Office Coordinator

andrea.mugnaini@pittimmagine.com
+39 055 3693238


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About the Author

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





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