Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work

Craig Green’s style mixes workwear influences and futuristic volumes, sculpted silhouettes and functional aspects. Strong content is teamed with a highly emotion-charged mise en scene that is always spectacular. Thanks to these distinguishing features, Craig Green has gained an enthusiastic clientele that includes the most prestigious boutiques and department stores around the world. Exploring the concepts of uniform and utility, his fashion shows have become an eagerly awaited cult happening on the menswear calendar. In Florence, this London-born designer presented his Spring/Summer 2019 collection with an event at Pitti Immagine Uomo on the evening of Thursday 14 June.

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work

- Your collections show strong influences from the world of workwear and you have always been fascinated by the concept of uniform… where did all this come from? And how do you manage to develop this concept season after season?
- My work has always been focused around ideas of uniform and communal dress. Every collection begins with a starting point inspired by traditional uniform and clothing. I grew up in a family of tradesmen - carpenters / upholsterers / plumbers - so have always been surrounding by people that work hard, wear uniforms and make things.

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

- As a designer, how do you manage to be creative and also keep up with the fast pace of fashion? What does being innovative in fashion today mean to you?
- Fashion is a very challenging industry, addictive in its energy and very fast paced. I have always been interested in business as well as design, so I enjoy both aspects in different ways. I have always thought that designers have an obligation to push things forward and to make people think in some way.

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

- What is the best advice you have been given and by whom?
- I have had two major influences in terms of advice and design education. Whilst at Central Saint Martins I was fortunate enough to be taught by Professor Louise Wilson - who taught me that it is a good thing to feel uncomfortable in what you are making, push for ideas that feel new, question everything and also that nothing is ever finished. During my time at CSM I had the opportunity to intern for one of my design heroes - Walter Van Beirendonck. Walter taught me that it is important not to compromise and that fashion can come from anywhere and anything.

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

- Your creations give off strong emotional sensations, a total immersion in your aesthetic mood… How important is the narrative technique in your creative process? And how important is the runway show?
- I have always thought that a show should be a show; if you are inviting people to come and see your work, you should always try to make people feel or think something. I think that is what is amazing about fashion - that people can feel so strongly connected to certain aspects of clothing.

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

Craig Green - the guest menswear designer at Pitti Uomo 94 talks about his work
Craig Green Spring/Summer 2019 collection

- Tell us something about your next step here at Pitti Uomo… What does being in Florence mean to you?
- I feel very honoured to join the list of incredible designers that have shown at Pitti Immagine Uomo as the guest designer. To show in an completely new environment that is so different to London, whilst at the same time to a wider audience, is a really exciting opportunity.

www.pittimmagine.com


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