Joseph Abboud Spring/Summer 2018 collection - Illusion and Truth

The Spring/Summer 2018 collection takes inspiration from 1930s and 40s Hollywood—a golden age for elegant and opulent menswear. It tells the story of dashing film stars and daring directors seen in precisely tailored pieces that are emboldened by unique details and subtly exaggerated shapes. The plot involves formal, restrained structures featured in deep, dramatic hues and gutsy fabrics that embody intensity on and off set. Carefully constructed pieces also appear in gossamer shades of ivory, silver, warm grays and washed blues, producing a sense of the reflective attitude of the actor pondering his character and the director considering his day’s work. The narrative concludes by setting the stage for further exploration of style steeped in fantasy and balanced by authenticity.

Joseph Abboud Spring/Summer 2018 collection

Joseph Abboud Spring/Summer 2018 collection

Joseph Abboud Spring/Summer 2018 collection

"My Spring/Summer ’18 collection was inspired by Hollywood in the 1930s and 40s—a time notable for elegant dress and opulent menswear. I wanted to tell a compelling story with my clothes by transporting the essence of that period into the 21st century. I also wanted to round out the narrative by creating a campaign that adds a dramatic pictorial dimension. For this photo shoot we aimed to capture a cast of characters on a film set. Take a look behind the scenes.", said Abboud.

Joseph Abboud Spring/Summer 2018 collection

Joseph Abboud Spring/Summer 2018 collection

Joseph Abboud Spring/Summer 2018 collection

Joseph Abboud Spring/Summer 2018 collection

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