Keys to Success: Trademark
A 'trademark' is a recognizable sign - word, name, symbol, design, expression - identifying the source of the goods - products and services - and distinguishing them from all others. Often trademarks used to identify services are called 'service marks'.
The trademark owner can be an individual, business organization, or any legal entity.
The trademark serves as a badge of origin - it is also called indicates source. Its essential function is to exclusively identify a particular business as the source of goods or services.
From the video below, you'll learn all the highlights about trademarks -
how to select the right mark; how trademarks, patents, copyrights, domain names, and business name registrations differs; why having a trademark component of your business plan is critical to your success:
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