Tag: consumer
Study about the priorities of young consumers regarding sustainable fashion
Within the framework of the IFM - Première Vision Chair, the Institut Français de la Mode and Première Vision release a new study on consumption patterns, focusing on young adults in the 18 to 24 and 25 to 34 age brackets and their relationship to eco-friendly fashion. The survey was conducted with a representative sample of 6,000 consumers from five countries: France, Italy, Germany, the UK and the US.
Cross-Selling and Upselling in the Fashion Industry: Best Practices
In the fashion industry, consumers’ buying behavior is largely influenced by impulse and curiosity. This sets it apart from industries such as electronics, health and wellness, automotive, and home improvement, where necessity and thorough research are dominant drivers. Suffice it to say, the act of shopping for fashionable items is often about the excitement of the moment.
How to influence consumer behavior toward more sustainable consumption
Sustainable fashion is very important today and many fashion experts are trying to influence consumer behavior toward more sustainable consumption. Sustainable fashion is a design philosophy for producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners and to encourage more sustainable patterns of consumption and use.
The Growing Brand Crisis of Private Label Products
As stated in the Winsight Grocery Business article Private Label Growth Outshines National Brands, “Dollar volume of private label in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands, according to a report from the Private Label Manufacturers Association (PLMA) based on Nielsen data.”
ECOTEC® Smart Cotton by Marchi & Fildi
Marchi & Fildi, recognized as the leading Italian manufacturer of ECOTEC® smart cotton is widening their international reach with new partners that offer a wide range of fantastic products in exciting colors and inspiring textures.
Made in Green by OEKO-TEX
MADE IN GREEN by OEKO-TEX® is an independent textile label for highlighting consumer products and semi-finished products at all levels of the textile chain that are made from materials tested for harmful substances and that have been manufactured by using environmentally friendly processes and under safe and socially responsible working conditions.
Made To Measure and Made To Order - The New Fashion Formula - From Sheep to Suit
The global men's fashion supply chain is driven by large brands which dictate styles, materials and prices. Traditional contract manufacturing for these brands operates under price-based competition. In order to break out of this dead end, Richmart, the most modern made-to-measure men's suits factory in Eastern Europe, decided to reconfigure its entire supply chain. The managers undertook a detailed Thinking Process analysis of the supply chain, based on the principles of the Theory of Constraints and decided to move towards a win-win partnership between all parties involved from the wool through fabric, machinery and equipment to sewing factories and fashion consultants to the consumer. The Sales Director of Men's Fashion Group Dean Manev and Martina Martini (Art Director) made a presentation about Made To Measure and Made To Order services during the International TOCICO conference in Berlin, Germany on 19 July.
Ascolite® - The World Leader in Heat-Sealed Button Security
The unique Ascolite® button shank wrapping system is based on the combination of a button shank wrapping machine and the elastomeric heat sealable Ascolite® elastic Thread. The button attachment is secured by wrapping the filament under tension around the shank of the button.
How to sustain profitable growth in the fashion industry
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
Consumers make the fashion trends
The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.
The Global Campaign for Wool was held in Milan
Italy held its first Wool Week from 10 to 16 September 2013 in Milan.
There were celebrations supporting the global Campaign for Wool inspired by the 'Live naturally, choose wool' claim and promoting wool as a natural, biodegradable and renewable fibre.
One of the aims is to build a bridge between the textile community, fashion industry and consumers.
