In the Men's Collection for the next winter season, which bears the name of Coral Damie, Isaia's constant support and active participation in the life of the greatest Neapolitan has become creative inspiration. The colours, the soft and opulent atmospheres, both representative and enveloping which, through the neoclassical taste impressed by Antonio Niccolini at the beginning of the nineteenth century, characterise the San Carlo, are translated in-to a precious palette of soft and dense colours that tell of timeless stories, lyrical passions and intense musical sensations.
It is a tribute to artisan workmanship that is unique in the world. Constructed yet soft silhouettes of suits and jackets with a sporty yet elegant touch combined with an all-Neapolitan “sprezzatura” (i.e. nonchalance). A slight fifties and sixties retro mood can be seen in the proportions and fit of the garments. Not by chance, the little of Isaia’s proposal for next winter is: Casalnuovo Collection.
Sixty years of history from a Neapolitan company and a family.The start of this itinerary takes shape in the 1950's of "The short century" where the economic boom and the refrain of "Volare" by Domenico Modugno begin to become the hymn of an unexpected energy in the imagining, trying and creating.
ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men's clothing.