The best of UK's menswear during the London Collections: Men
London Collections: Men June 2016 edition was held earlier this month in British capital. During the event Jermyn Street - in the heart of the West End - was transformed into an open air catwalk, as St James's hosted a series of men's fashion shows for the public.
This is the second year that stylish Londoners have been invited to share the front row of a catwalk show with the world's fashion leaders, media and celebrities following a successful inaugural event last summer at London Collections: Men.
Bringing together a fantastic array of over 30 leading brands, the event gave visitors a taste of the style and vibrant creativity of the best of UK's menswear as well as the opportunity to purchase the garments they saw in the shows, from the stores of Jermyn Street and Piccadilly, a few steps from the catwalk.
Dylan Jones, editor of GQ and chair of London Collections: Men commented 'LCM is one of the most influential moments on the global menswear calendar and it's fabulous we are able to share this with the public on Jermyn Street once again. St James's is the ideal setting with its combination of heritage brands and contemporary fashion labels.'
There were four shows on Jermyn St throughout the day (June 11, 2016) with over 2,000 visitors to the specially constructed catwalk. Brands participating included heritage names such as New & Lingwood, Turnbull & Asser, John Smedley and John Lobb as well as contemporary, newly arrived names including Tiger of Sweden, Barbour International, La Martina and Sunspel.
Since its inception four years ago, the number of designers showcasing their talents at London Collections: Men has leapt from 46 to over 70, in recognition of the global importance of London and the growth of interest in men's fashion.
Photos and Information: image.net
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