Pitti Immagine Uomo 87: Hood By Air

The fashion exhibition of men's clothing Pitti Immagine Uomo 87 is running January 13-16, 2015 in Florence, Italy.

On the event, there are approximately 1 090 brands.

You can see the full list of exhibitors at:
www.pittimmagine.com/en/corporate/fairs/uomo/exhibitors.html

The New York-based luxury label Hood By Air (HBA) was the Pitti Special Guest for this season's edition of the exhibition. The brand, created by Shayne Oliver in 2006 is already admired by members of the trade for its highly creative cutting-edge collections. Hood by Air's work subverts traditional divisions between original and copy, human and machine, and art and commerce.

'I saw their first event two years ago, and ever since then I have been struck by the unique creative process developed by the HBA and by their distinctive way of making each, meticulously styled collection into a strong statement about gender, social class, power and beauty. Multidisciplinary research, roots firmly anchored in underground culture, and the unexpected aspects of certain solutions are all reflected in their fashion shows where performance, music and product define each other. We know that there will be some beautiful chemistry when they meet a city like Florence', said Lapo Cianchi, communications and events manager of Pitti Immagine.

Photo credit: © MAURIZIO DEGL` INNOCENTI/EPA/BGNES