“I love selfies - obviously. I think it’s an amazing and fascinating aspect of our generation. Previous generations have never been able to self-document how they see themselves and how they want people to see them. I think that’s really powerful.”– Michael Rinaldi
Yorkdale Shopping Centre in Toronto is the place where you can see Paul Mason, a.k.a Fashion Santa, in action. All customers are encouraged to snap selfies with him, because the mall donates $1 (up to a total of $10,000) for every Fashion Santa Selfie posted on social media /hashtag #YorkdaleFashionSanta/ to the SickKids Foundation - a charity for Toronto's Hospital for Sick Children.