How to start promoting your fashion site online

People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.