Merch by Amazon completely cuts out the whole traditional supply chain

The solution for apparel brands facing rising uncertainty and cost in their global supply chains is to make their merchandise closer to the point of the sale and to use made-to-order services. The "Merch by Amazon" on-demand printing service operates since three years. It works by printing t-shirts once an order comes in, meaning the brands do not have to commit to a large merchandise inventory upfront.