Tag: consumer behavior
How to sell
Cross-Selling and Upselling in the Fashion Industry: Best Practices
In the fashion industry, consumers’ buying behavior is largely influenced by impulse and curiosity. This sets it apart from industries such as electronics, health and wellness, automotive, and home improvement, where necessity and thorough research are dominant drivers. Suffice it to say, the act of shopping for fashionable items is often about the excitement of the moment.
How to sell
How to influence consumer behavior toward more sustainable consumption
Sustainable fashion is very important today and many fashion experts are trying to influence consumer behavior toward more sustainable consumption. Sustainable fashion is a design philosophy for producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners and to encourage more sustainable patterns of consumption and use.
