Customizable Augmented Reality (AR) clothing by Surmesur

As part of our ongoing mission to become the North American reference in made-to-measure menswear, Surmesur has revolutionized the retail experience by taking augmented reality further than any retailer has gone before.This week Canadian menswear company Surmesur (trans. Made-to-Measure) is launching customizable Augmented Reality (AR) clothing at all of its North American retail stores – including two locations in the GTA. This new Google Tango technology is a retail “first” and gives customers a customized shopping experience that appeals to millennial men and tech fans alike.