Tag: campaign for wool
Since the formation of Campaign for Wool by The Prince of Wales in 2010, the company has promoted globally the multifarious benefits of wool, ranging from its versatility in clothing, use in thermal house insulation and its inherent sustainability. As a result the public is slowly becoming more aware of the role wool plays in everyday life from luxury tailoring, carpeting and saddle cloths.
Retailers threw their support behind Australia’s annual Wool Week to coincide with the start of the mid-winter retail season. The initiative was part of the Campaign for Wool, which aims to educate consumers about the natural benefits of wool and increase sales of wool products.