Loro Piana remains focused on its most iconic heritage fabrics: ZELANDER®, naturally resistant for dynamic lifestyles past and present

Following the new corporate textile campaign for the fabric Tasmanian® launched last July, Loro Piana continues to focus its energies on the excellence and exceptional, timeless performance of its most iconic fabrics. At the Milano Unica fair, for the SpringSummer 2019 collection, the spotlight will be on Zelander®, a family of fabrics made of New Zealand merino wool, characterised by their extraordinary resilience, as well as their lustre, elasticity and exquisitely warm, soft feel. These properties are all highlighted by studies carried out on the fabric’s outstanding performance, and by the refined, unique spinning and weaving techniques used by Loro Piana that guarantee the wearer will enjoy pure wool garments providing the utmost comfort and a perfect fit. This applies particularly to the Natural Stretch version: its rippling capacity means the wool has a natural “internal memory”, allowing the fibre to “remember” and return to its original shape, even after movements, wringing or crushing.