Tag: Private Label

The Growing Brand Crisis of Private Label Products
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The Growing Brand Crisis of Private Label Products

As stated in the Winsight Grocery Business article Private Label Growth Outshines National Brands, “Dollar volume of private label in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands, according to a report from the Private Label Manufacturers Association (PLMA) based on Nielsen data.”

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