Chiara Boni's Menswear collection debuts at Pitti Uomo
TRAILBLAZER Chiara Boni, the first Chiara Boni’s menswear collection makes its official debut at the brand’s new store in Florence during the 97th edition of international men’s wear trade show Pitti Uomo. A capsule of 4 must-have pieces: a jacket, two shirts and a pair of pants. The essential wardrobe of a trendsetter, a traveller, an innovator.
Launched at Pitti Uomo 97, the men’s capsule is crafted from the brand’s iconic fabric, which is machine washable and wrinkle-free even when clothes are crammed into a suitcase. The collection is entirely produced in Italy and the traceability of its supply chain guarantees the quality and authenticity of a fully sustainable manufacturing approach. Chiara Boni exclusively uses Sensitive® Fabrics, which are patented by Eurojersey, an Italian textile company which in the past ten years has been focused on the development of a rigorous program to promote environmental sustainability.
Last September, Chiara Boni La Petite Robe, along with Eurojersey, was the first Italian ready-to-wear company to obtain the PEF “Product Environmental Footprint” European certification.
About Chiara Boni:
Elegant, timeless, seasonless and great fit are key words in describing Chiara Boni La Petite Robe Collection. Chiara Boni, being a dynamic and well traveled woman, created a collection to meet the needs of today’s women.
The Secret of her innovative clothes begin with very eco-friendly stretch fabrics developed by Chiara. The Collection consists of dresses, pants, skirts and jackets all easy care, perfectly folded up in an organza pouch. The ideal wardrobe for travelling.
Chiara Boni, a true pioneer, developed this concept in the early 80’s. She has created a cult following of women, from celebrities to television anchor personalities, to today's leading professional and woman of leisure. La Petite Robe was born in 2007 and since then this Collection represents a choice of Style at very competitive prices.
In 2009, thanks to the cooperation with a new partner, the Brand started its expansion through international markets. It is sold throughout Europe, United Emirates. In 2010 the Collection was introduced and has been very well received in the USA and Canada. They are currently selling the best high end department stores and the best specialty boutiques throughout the world.
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