Pitti Uomo 105 with growing numbers of foreign buyers

Pitti Uomo 105 registered growing numbers of foreign buyers (+4%) and overall buyers reached 13,000 visitors from around 20,000 total visitors, including influencers and journalists. 

"If the men's fashion system had to strike the blow immediately at the start of 2024 – says Raffaello Napoleone, CEO of Pitti Immagine – from Pitti Uomo n.105 arrive really positive messages: in the pavilions, the stands, in the city, at special events, here in Florence we recorded a widespread, great energy - also the result of the warm personal interactions that are established when an international community of interests and culture comes together in a spatial and temporal unity - and together, the desire of all professionals to concentrate on the factors considered decisive for the success on the markets. I am referring to the quality of the collections and the companies' commitment to adding new styles and/or materials each season in tune with new consumer trends; to the ability of the best retailers and buyers to select orders according to curatorial logics that integrate - without subordinating themselves - with commercial needs, thus giving opportunities and visibility to experimentation, to new generations, to fashion research. And I also think of the media which here finds a complex and articulated event on different levels - of which they always return vivid and engaging images and stories. For our part, as organizers, the work consists in maintaining vital this dynamic balance, inside and outside the Fortezza da Basso, between the exhibition offer and special projects - and then in proposing an international platform that legitimizes even more the strength and the prestige of Italian fashion. We hope we succeeded this time too."

At Pitti Uomo January 2024 foreign buyers increased compared to January 2023 by approximately 4% in terms of people and by almost 6% in terms of points of sale. The Italian figure, however, is slightly decreasing, a circumstance that was widely expected considering the slowdowns in our domestic market, recorded especially in the last three or four months.

The brands at the fair presented all kinds of men's clothing (formal and sportswear), handbags and suitcases, footwear, accessories (sunglasses, umbrellas, neckties, scarfs etc.).

The top twenty countries in order of attendance (people) were: Germany, Holland, United Kingdom, Turkey, Spain, France, Japan, United States, Switzerland, Belgium, Austria, Greece, China, South Korea, Portugal, Russia , Poland, Canada, Denmark. All the main foreign markets are growing - with double-digit performances for Germany, France, the United States, Belgium - and above all is worth mentioning the constant recovery of the main Asian markets : mainland China, Hong Kong, Japan, South Korea, Taiwan , Singapore.

Silvia Kabaivanova, Editor-in-chief of Be Global Fashion Network with influencers

Great media attention, including 10 editors from Be Global Fashion Network and very positive appreciation for the special events of this edition. Among the events, the fashion shows of Guest Designers Magliano and SS Daley, the designer showcase of Todd Snyder, the absolute debut of Achilles Ion Gabriel, the special immersive installation that celebrated Guess Jeans at the Teatro del Maggio, the launch of the collaboration of Tod's and Automobili Lamborghini – together with numerous special projects and international participations in Fortezza, including NEUDEUTSCH curated by Julian Daynov which turned the spotlight on the new creative scene from Germany, and the installation dedicated to velvet and book presentation Velvet Mi Amor by Stefano and Corinna Chiassai.

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