White Man & Woman Milan - Attractive Summer Suits

White Man & Woman was a 3 day event held from 17th to 19th June 2017 at the Via Tortona in Milan, Italy. This event showcased products like outodoor style and fashion. We selected to show you the suits that were presented, mainly in white, blue and light gray, suitable for the summer. The suit jackets are combined with jeans or wide-leg trousers.

Spring/Summer 2018 suit

Spring/Summer 2018 suit

The June 2017 edition of WHITE MAN & WOMAN ended with the catwalk success of POAN and WOOD WOOD, both in Milan’s Fashion Week calendar thanks to the ever-growing collaboration between WHITE and Camera Nazionale della Moda Italiana. This edition of the contemporary fashion trade-show - under the aegis of the Municipality of Milan and in partnership with Confartigianato Imprese, the first Italian association representing 65.000 fashion businesses - has registered a stable turnout of foreign visitors, and a 12% drop in Italian visitors, as compared to June 2016.

Spring/Summer 2018 suit

Spring/Summer 2018 suit

"WHITE has seen a drop - points out Massimiliano Bizzi, Founder of WHITE, as it occurred with the whole fashion system in June, although our considerable effort has brought to the trade show quality international presences. Realistically I hope, above all in the interests of the firms, that all of us, the main players of the fashion system, can meet to undertake common strategies and to cooperate as we have done for the next September edition, when all the sector’s players will be in Milan in the same period, a crucial moment for the Made in Italy, which will enjoy a remarkable buyers’ turnout. This goes to prove that, when we work together strategically, we can catalyse everyone’s attention. The same method should be implemented for the June and January editions, so as to play the crucial menswear collections and womenswear pre-collections match at par, to prevent other fashion capitals from taking the lead."

Spring/Summer 2018 suit

The trade show’s dedication has also been pointed out by the Councillor for Productive Activities, Trade, Fashion and Design, Cristina Tajani, who declared, «As it was the case for several past seasons, also this year the trade show in via Tortona - dedicated to the menswear collections - has also paraded an interesting mix of womenswear pre-collections, an idea that makes WHITE increasingly rich and international, as well as a true reference point for contemporary fashion. Thanks to the precious worldwide scouting activity performed by WHITE’s team, Milan keeps reasserting itself as a forerunner of new trends, as well as a city increasingly focussing on the valorisation of the young creative talents.

Spring/Summer 2018 suit

In favour of the dialogue among the fashion system’s players was the talk, during the show’s opening ceremony, by Mario Dell’Oglio, President of Camera Italiana Buyer Moda - The Best Shops - who visited the fair’s several areas and booths (like Casadei, with Cesare Casadei, Creative Director of the label) with Giuseppe Mazzarella, Confartigianato Imprese’s National Supervisor for Internationalization.

The new formats of the trade-fair have drawn considerable attention, like SHOWROOM CONNECTION@ WHITE, a bridge project - with marketing and dedicated communication asset – connecting brands, showrooms and buyers. The latter are indeed given the chance to see the highlights at the trade-fair and follow up in the brand’s dedicated headquarters. Among the participants in this brand new initiative the likes of Casadei, with the specially developed capsule collection see now buy now; Fragiacomo, according to whom WHITE is, “the best showcase has to exhibit style and quality products ”, Vic Mati?, L’autre Chose, Amen.

Spring/Summer 2018 suit

The synergies between the trade show and the finest showrooms in the fashion panorama have been highlighted through the initiative Friends of WHITE, an international exhibiting project with BaltimoraStudio and TheAlphabet as main actors.

Photos and information: image.net