NEWGEN MEN 2014

NEWGEN MEN is a fashion initiative, offering to its recipients sponsorship and mentoring support, held in Museum of London, UK and supported by TOPMAN.

It has started in September 2009 and has since become instrumental in raising the profile of emerging British designers using London Collections: Men as a showcasing platform.

NEWGEN MEN is a menswear fashion event where designers can promote their talent and increase the success of their business commercially by building relationships with key press and buyers.

'The breadth of menswear in London has been inspiring, but now it's time to make note of the depth - behind all the already familiar names, there are platoons of newbies. That's more than evolution - it's inescapable maturity. I say, watch out, world!', commented Tim Blanks - a Contributing Editor at Style.com and a member of the British Fashion Council's Menswear Committee.

Photos: museumoflondon.org.uk