Great creative energy, co-labs, significant guests and brand mix are White Milano's winning assets

WHITE Milano keeps achieving outstanding results. The Tradeshow closes its September edition with 27.934 visitors (3% more than in September 2018). The buyers have increased by 2%, foreign buyers have reached 9%, while Italy has dropped by 1%.

Great creative energy, co-labs, significant guests and brand mix are White Milano's winning assets

These data are to be ascribed to the great concreteness in the pavilions, with exceptional top buyers and brand mix; the creative energy in the international scouting; the selection of worldwide designers; the focus on sustainability; the new location and the important co-labs. All these assets, driven by WHITE, have, yet again, have shone a spotlight on the Tortona Fashion District. Among the top worldwide buyers the likes of: from Europe, Le Bon Marche (Paris), Galeries Lafayette (Paris), Harvey Nichols (London), Selfridges (London), Browns Fashion (London), Bongenie (Zurich), Paul Warmer (Amsterdam), El Corte Ingles (Madrid), Verso (Antwerp), Andreas Murukidis (Berlin), Fatima Mendes (Porto). From the USA, Intermix (New York), Kirna Zabete (New York), Jeffrey (Atlanta), The Webster (Miami), Johan Sheep (Philadelphia), Holt Renfrew (Toronto). From Russia and Ukraine, Bosco Dei Ciliegi (Moscow), Mercury (Moscow), Helene Marlen (Kiev). Asia and Japan were present with: I.T. (Hong Kong), Harvey Nichols (Hong Kong), Club 21 (Singapore), Isetan (Tokyo), Barney’s Japan (Tokyo), Daegu (Seoul). From the Middle East, Al Ostoura (Kuwait City), Be More (Dubai), Saks (Ryad).

Great creative energy, co-labs, significant guests and brand mix are White Milano's winning assets

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Tags:White Milano, exhibition, September, 2019, fashion, fair, sustainability, focus, international, brand, designer

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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