5 Tips to Advertise Your Textile Fabric Store

Is your men's textile fabric store in need of new business? Use these fabric store-specific tips to bring new customers into your store.

Fabric store

Does your textile fabric store need an influx of customers to keep it afloat? Maybe you're launching a new product or service that reaches a different niche customer? Maybe you've just started off and need to scale your business to stay competitive?
Whatever your reasons for seeking out new customers, this article will give you five tips for advertising your fabric store in order to grow your customer base! 

1. Define Your Target Audience 
The first step to bringing in new customers is defining your target audience. Who do you want to bring in as a new customer? What does your dream customer look like?
Once you can answer these questions, you can better tailor your marketing campaign to reach your new customers. If you are trying to reach an older generation, you need to position your marketing campaign differently than if you are trying to reach Millenials. 

2. Use that Loyal Customer Base
Don't abandon the customers you have while trying to bring in new customers. Instead, use your already loyal customer base to expand your reach.
Offer a promo or discount for referring a friend. Or utilize your current mailing list by asking them to forward your latest deals to others. 

3. Don't Forget About Paper Marketing
Although some companies have gone the way of online marketing and retail, even doing away with brick-and-mortar stores, there is a benefit to keeping some of the tried-and-true methods alive. 
Having something tangible to hand to a new client can go a long way toward appearing like a professional and reputable business. Check out this Adobe Spark post to see how to make your own customized business card online. 
Business cards, yard signs and other promotional materials are always a good investment. 

4. Tell a Story on Your Website
Everyone does a quick internet search before they bother to check out a new business. Use this to your advantage. 

Make sure your website is inviting, easy to use, and easy to find. Telling a story on your website makes it a personal experience. Your new customers will feel invested in your growth if you start with a story. 
Talking about why you started the business, the struggles you overcame to get where you are now, and your vision for the future will make your textile store something more than a place to buy fabric. 

5. Utilize Social Media
Social media is, essentially, free marketing. You can reach a mass number of new people without paying a cent. Use social media platforms to your advantage. 
Do some research to find out the trending hashtags or topics. Then, stay relevant! 

Posting consistently, following other trendsetters in your field, and responding to comments and tags will keep your textile fabric store at the forefront of people's minds. 

Advertise Your Textile Fabric Store! 
If you're looking to bring in new customers for your textile fabric store, you need to market your business in a way that speaks to your target audience. 

Looking for more marketing advice? Check out our other How-To articles for more tips and tricks on how to advertise and sell your product! 

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Tags:textile, fabric, store, business, yard signs

About the Author

Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at silvia@bgfashion.net

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