Italian brand Altea - the elegant combinations of colour tones

The roots of Altea lie deep in the elegance of late nineteenth century Milan, in the area between Via Verri and Via Montenapoleone, which later became one of the most important arteries in the geography of international fashion.

Here in 1892 a sophisticated tie shop first opened its doors, and became a place frequented by the best clientele of the city.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

It was the creation of Giuseppe Sartori, a man of great vision who gave his name to the business.
In the Seventies, a fourth generation took the helm when Celeste's sons Michele and Luca Sartori decided to expand the company’s production including scarves and others accessories.

During the Nineties Altea became firmly established as a brand with men and women total look.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Over the past ten years Altea has been taking a particularly unusual path in constructing its clothing collections for men and women.

The Milanese brand has historically been a world leader in fashion accessories. Beginning from there, it has gradually built up a complete idea of the total look. The distinguishing features of the Altea brand are a strong passion for colour, the use of personalised fabrics, meticulous attention to detail, and its reinterpretation of the sartorial codes for neckwear.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

The new Altea factory resulted from an ambitious project by the Sartori brothers, who decided to concentrate all of their business activities in a single place. In an age of outsourcing, their decision that design, creation, and manufacturing should be kept local ran counter to that trend, as evidence of a strong bond with the company's tradition and reassurance that Italian quality would be maintained.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

The pilot elements that have characterised the brand and accompanied its growth over the years are not only the careful selection of quality textiles, but also the use of these original Fifties designs, and the elegant combinations of colour tones that constantly succeed in ensuring that the result is refined and original.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Two elements placed at the centre are design quality and attention to detail; each model is designed, structured, tested, and perfected many times over. The Altea product represents the meticulous, careful work that comes from a strong passion to achieve high-quality, sophisticated results.

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection

Italian brand Altea - the elegant combinations of colour tones
Altea Fall/Winter 2017-2018 collection


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Tags:Altea, elegance, Milan, fashion, collection, Sartori, trend, tradition, quality, Milan, quality textiles, high quality, menswear, suit, jacket, design



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Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





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