The style of Lyuben Dilov Jr - spontaneous, ironic and conceptual

Lyuben Dilov Jr is among the undoubted modern phenomena of our time. He is well known in society and show business - as a publisher and writer, screenwriter and journalist, politician and image-maker.
"He was one of the most intelligent students whom I taught in the 80s at the Faculty of Journalism and Mass Communication", said Prof. Lubomir Stoykov.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

Rich erudite, extremely witty and clever, inexhaustible source of jokes, he attracts attention with his extravagant and original appearance. Pite to tie, value eclecticism in his clothing, colorful jackets, the combination of formal and daily, ritual and sporty, conservative and eccentric, wearing fancy glasses with colorful accents - all of this turned naturally to Dilov Jr's trademark.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

The Fashion Academy awarded Lyuben Dilov Jr as one of the most stylish Bulgarians in 2016 and gave him the prize "BG Fashion Icon". This is a recognition of his great influence in the society and culture.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

Prof. Lyubomir Stoykov asked some questions to Lyuben Dilov Jr about fashion and his style, see what he answered:

Who has had the greatest impact on your style?
- I have not thought about this. There are some English influences and Milanese elements.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

Which are your favorite fashion brands (foreign and Bulgarian) ?
- In a first place, this is the brand "Aggression". Their suits are just perfect in all aspects. I like the style of Scotch & Soda and often buy their garments. And Harmont & Blein, but unfortunately they have no representatives in Bulgaria.

How do you decide what to wear?
- Fully impulsively, but I comply with the events and tasks of the day.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

When a person can become ridiculous with his look?
- Often people are ridiculous when they blindly pursuit completely misunderstood patterns and styles. When they mix trends without any sense of style and elegance.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual

The style of which celebrities (from the field of cinema, sports, etc.). you like?
- I used to like Robert Radford's style years ago. When we talk about youthful fashion, maybe David Beckham and Brad Pitt. It's hard to judge. No matter how popular they are, they do not dictate fashion trends. They demonstrate their contempt for the trendy styles, but sometimes they do it fascinating.

The style of Luben Dibov Jr - spontaneous, ironic and conceptual


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About the Author

Prof. Lubomir Stoykov

Lubomir Stoykov is a full-time professor at the University of National and World Economy (UNWE), Sofia University "St. Kliment Ohridski" and at the National Academy of Arts (NAA). MSc in Journalism, PhD in Philology and Doctor of Science. At the University of National and World Economy he teaches "Public Relations", "Culture and Mass Media", "Image-Making", "Public Relations Management", "Lifestyle Journalism", "Corporate Culture and Communication" ; at the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski he teaches “Culture and Media”, “Business Communication”, “Fashion Journalism", etc .; at the National Academy of Arts he teaches "Fashion Theory", "Fashion as Art and Creativity", "Fashion - Media, Marketing and Advertising" and more. Field of his scientific interests: mass media and culture, lifestyle journalism, business communication, public relations, company culture, culture and fashion, etc. Founder and Research Coordinator of the MSc Program in Public Relations at the University of National and World Economy and the MSc Program in Lifestyle Journalism at the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski". Member of the Habilitation Council at the University of National and World Economy.
Born May 11, 1954 in Stara Zagora. Graduate in Journalism at the Sofia University "St. Kliment Ohridski" (1979). Expert on Corporate Culture and Business Communication, famous Bulgarian Fashion Journalist and Fashion Critic, Culturalologist, Aesthetician and PR Consultant. Author and host of the first Bulgarian specialized weekly fashion show "Brilliance" on BNT (1994). Author and host of the weekly fashion show on Nova TV "From needle to thread" (1995 - 2003). Author and host of the weekly Fashion Show "The Charming Dictator" on TV "7 Days" (2004 - 2008). Editor-in-Chief of “Moda” magazine (1997). Editor-in-chief of the e-magazine "Fashion Lifestyle Magazine" (2007 - 2010). Editor-in-chief of the online journal "Media and Public Communications". Member of the American Public Relations Society (PRSA). President of the Academy of Fashion. Member of the Metropolitan Museum of Art in New York. Adviser to the Parliamentary Committee on Civil Society and Media. Co-founder of the Association of Image-makers and PR Specialists "Imagines" and a member of its management board. Chairman of the Bulgarian Academic Communications Association. Manager of consulting house "From Needle to Thread". Member of the Union of Bulgarian Journalists. Author of 50 documentaries of world-famous designers. He has interviewed over 100 celebrities from all over the world - in the field of fashion, cinema and pop music, most of them for the first time for the Bulgarian media such as Pierre Cardin, Paco Rabanne, Lloyd Klein, Alexander McQueen, Emmanuel Ungaro, Oscar de la Renta, Hubert de Givenchy, Nino Cerruti, Sonia Rykiel, Ivana Trump, Esther Cañadas, Betsey Johnson, Jean-Paul Gaultier, Bill Blass, Stephen Baldwin, Michael Madsen, Elizabeth Hurley, Anouk Aimée, Claudia Cardinale, Kenzo, Versace, Giovanna Ferragamo, Luciano Benetton, Boy George, Bryan Ferry, Isabella Scorupco, Cyrielle Clair, Alek Wek, Nicky and Paris Hilton and others. Winner of the highest award of the Union of Bulgarian Journalists - "Golden Feather".

Author of books:
"World Fashion Icons" (2014), "Facebook Communication" (2012), "Fashion Smiles" (2012), "Effective Business Communication" (2010), "Public Relations Management" (2006), "Culture and Media" (2006), "Public Relations and Business Communication", co-authored by V. Pacheva (2005), "World Fashion - Part III - Italy" (1998), "Corporate Culture and Communication" (1995), "Bulgarian Advertising", " World Fashion - Part I - co-authored by G. Grozdev (1995), "The Fashion: From Nefertiti to the Top Models" (1994), "The Man Outside and Inside" (1990), The Beauty of Communication (1984), The Charming Dictator, Kaleidoscope of Fashion (1982) and others.


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