Justin O’Shea presented his first collection for the Brioni brand

Justin O’Shea, unmissable man about fashion with his nipped-to-the-ripped-torso three-piece suits is the new creative director of Brioni. He’s already changed the Brioni logo to a gothic font and hired Metallica to be in the ad campaign and a series of spoof videos in which O’Shea stars.

O’Shea’s pitch to make suiting sizzle again is cut out very much in his own image - the body-fitting jacket and tight pants which are the clear preserve of the fit, the young and the loaded.

Justin O’Shea presented his first collection for the Brioni brand Justin O’Shea presented his first collection for the Brioni brand

Justin O’Shea presented his first collection for the Brioni brand Justin O’Shea presented his first collection for the Brioni brand

Justin O’Shea presented his first collection for the Brioni brand Justin O’Shea presented his first collection for the Brioni brand

Justin O’Shea presented his first collection for the Brioni brand Justin O’Shea presented his first collection for the Brioni brand


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Tags:Justin O’Shea, collection, Brioni, brand, suit, three-piece suit, creative director, campaign, jacket, fit, pants, ad

About the Author

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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