Goldratt Lectures: Why you should think globally

We do not see the obvious because we don't think globally.

Dr. Eli Goldratt speaks on thinking globally, and on the hazards of doing otherwise. A true thinker, Eli shares his philosophy on how to utilize Cause and Effect thinking, especially in times of trouble - to achieve even better results.

Every company should look at the system as a whole. All companies are part of a supply chain and as long as the end consumer did not buy, nobody in the supply chain actually sold.