British Fashion: Casely-Hayford
The Casely-Hayford House has been founded on two simple phrases: English Sartorialism and British Anarchy – phrases which embody key elements of the English character.
Craftsmanship is at the core of the brand ethos.>
The skills of master craftsmen are utilised at every stage of the development process to hone each product and employ original methods of construction, which continue an English discipline passed from generation to generation.
Casely-Hayford aims to fulfil the requirements of an international man who experiences and absorbs many influences. His lifestyle reflects a duality between sportswear and tailoring, sophistication and athleticism – creating a fusion of modern English style.
All men possess elements of anarchy within their character. Anarchy is not about the total absence of rules, but rather the significance of autonomy. The Casely-Hayford ethos represents a unique expression of freedom created when conformity threatens identity, or convention restricts spontaneity; we fuse this expression of the free spirit with the very particular gestures of English sartorialism. The House aims to distil a multitude of ideas into a simple pure entity: innovation through tradition.
Photos: fashionising.com: Spring/Summer 2016 collection
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