Italian fashion: Brioni

Brioni is a menswear couture house owned by French holding company Kering. Founded in Rome in 1945, it is known for its made-to-measure men's suits, sartorial ready-to-wear collections and leather goods. Throughout its history, the company has invented concepts such as the men's runway show, the trunk show, and the ready-to-wear Haute Couture. It has been a point of reference for the entertainment, institutional and business worlds.

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

The company, now owned by Kering and under the creative directorship of Brendan Mullane, marked its 70th year in business with a piece of runway theater that had none of the endearing naivety of Savini's groundbreaking innovation yet was just as persuasive.

Many of the near 50 looks featured layered garments: collared shirts, with a tie, topped off with a pullover and a blazer. Cashmere sweaters, some with 24 karat gold dustings, were neatly tucked into the belted, pleated pants — in strict boarding school fashion. Mink and silk scarves, tartan blankets and a crocodile belted trench coat provided an unexpected flair for this Ivy League prince with pedigree and finesse. Wingtips and pony leather saddle-like bags brought the ensembles full circle.

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Italian fashion: Brioni

Photos: fashionising.com


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Tags:Brioni, made-to-measure, ready-to-wear, brand, Italian, couture, suit, menswear, runway show, blazer, trench, cashmere, fashion, coat

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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